Blog

27/07/2021

Light Blue subscribers are given a unique email address, and any emails sent to your unique email address are automatically imported into your Light Blue account. They appear in the Inbox, and from there you can use them to create a new enquiry or link them to an exist shoot or client. This makes it […]

26/07/2021

WordPress e-commerce plugin Sunshine has added a direct link to Light Blue’s API, allowing photographers who are using Sunshine’s online proofing and ordering galleries to have their client orders sent directly to their Light Blue account. The Light Blue API allows our subscribers to send information straight to their Inbox from a variety of sources, […]

23/07/2021

Whatever the industry, signing a contract seals the deal. Professional and transparent, a carefully crafted, comprehensive contract gives clarity and accountability to both you and your clients. There’s a treasure trove of tech out there to make this part of running your photography business slick and streamlined. But which online tool should you choose? Here […]

14/07/2021

We’re delighted to announce the release of the latest version of our time-saving business software for photographers, which brings some some big improvements to Light Blue’s Home screen. Light Blue is used by a wide range of photography businesses, so in Light Blue 2021.2 we’ve built on our strong customisation options to help you to […]

14/07/2021

Welcome to your new Home screen Light Blue’s new Home screen lets you see your business in a completely new way. You can now customise the Home screen by choosing a selection of widgets that give you unique and powerful ways of looking at your business as well as customising the look of Light Blue. […]

28/06/2021

We’re really excited to announce that we’ve given all of our beta testers access to a major update that brings some big improvements to Light Blue’s Home screen. Light Blue’s new Home screen lets you see your business in a completely new way. You can now customise the Home screen by choosing a selection of […]

28/06/2021

Gathering information about your photography clients is crucial to ensuring smooth shoots and relaxed relationships. The more you know, the better you can tailor communication and select services to suit their unique needs. But maybe your current system for getting your hands on this important detail is less than efficient. Another admin task to shift […]

31/05/2021

As a professional photographer who understands the importance of clear client communication, you may already use a few email templates. You know the kind: ‘Thanks for getting in touch. I’d be delighted to arrange a chat at a mutually convenient time.’ Or how about: ‘The big day is getting closer! So I thought it would […]

17/05/2021

To share or not to share. That is the question. Deciding whether to include a full price list on your website has been a long-standing conundrum for photographers. Visit some of your fellow photographers’ websites and you’ll see some take the transparent route: they dedicate a page to detailing precise prices for specific services. Others […]

14/04/2021

Hear the word ‘psychographics’ and what immediately springs to mind? A terrifying shadow slowly creeping across a shower curtain? The crazy swirly pattern on Austin Powers’ wallpaper? Nope, this has nothing to do with movies, horror or otherwise. And everything to do with getting scarily high numbers of enquiries to your photography business. Welcome to […]

29/03/2021

Friday 2nd April and Monday 5th April 2021 are public holidays in the UK, so we’ll be taking some time away from our desks on those days. Our regular email support will be available until 6pm BST on Thursday 1st April and will resume at 9am on Tuesday 6th April.

23/03/2021

Today marks the first anniversary of the UK entering lockdown due to the COVID-19 pandemic, so we wanted to mark the occasion by reiterating the support that we’ve been offering our customers. Although the situation is starting to improve in the UK now and many of our subscribers are going to be getting back to […]

23/03/2021

We’re going to be carrying out some scheduled maintenance on our website servers this weekend, which is going to lead to some unavoidable downtime for our account management pages and support resources such as our knowledgebase. However, Light Blue’s online services will be unaffected and you will be able to carry on using all of […]

01/03/2021

We’re excited to announce the immediate available of Light Blue 2021.1. This is a major update to our desktop app that improves lots of the features that you use every day. Entering shoot details is faster Adding a new shoot has been streamlined, with the “New Shoot” window efficiently guiding you through the process. Light […]

01/03/2021

Light Blue 2021.1 is a major update that improves lots of the features that you use every day, including: Adding a new shoot has been streamlined, with the “New Shoot” window efficiently guiding you through the process. Dealing with contact form and API submissions has been made simpler, and it’s also much easier to use […]

15/02/2021

Ian spent some time chatting with Michelle Szpak recently for her training hub and community for photographers. Below is a little taster of the topics we covered in our chat. It’s near impossible to only market to clients on dates that you can fulfil, so how can you cut down on waste from enquiries that […]

11/01/2021

Brand Identity can seriously improve the success rate of your business efforts across the board, if it’s harnessed correctly. It’s true, photography itself speaks volumes, but your branding will provide prospective clients with an indication of your price point, the experience you offer… and ultimately whether you are the right fit for them or not! […]

05/01/2021

Since March 2020, we’ve been offering to reduce the cost of Light Blue subscriptions by 50% for six months for any of our customers who have been affected by the COVID-19 pandemic and lockdown. That help is still open to anyone who needs it: if you need assistance but haven’t applied for our offer yet, […]

16/12/2020

Although we’re still hard at work here in the Light Blue bunker, we thought we should take some time out to let you know when we’ll be available to help anyone who’s going to be busy over the Christmas and New Year period. We’re here to help over the festive season, but we’re going to […]

25/11/2020

We’ve just released Light Blue 2020.1.4, which adds more new features and some bug fixes. You can update to Light Blue 2020.1.4 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. […]

06/11/2020

Apple is currently beta testing their next big macOS update, macOS Big Sur, and is likely to release it in the next few weeks. Big Sur is one of the biggest updates to macOS in recent years and includes lots of user interface changes as well as big changes to some of the key technologies […]

29/10/2020

We’ve just released Light Blue 2020.1.3, which adds more new features and some bug fixes. You can update to Light Blue 2020.1.3 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. […]

12/10/2020

We’ve just released Light Blue 2020.1.2, which adds more new features and some bug fixes. You can update to Light Blue 2020.1.2 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. […]

06/10/2020

The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Being able to measure the impact that the pandemic has had […]