Tips & Tricks

Five Positive Steps to Keep Your Business Healthy

24/10/2022

When business is quiet, it’s easy to panic. How long will this last? What am I doing wrong? Should I just give up? And with panic comes the temptation to take drastic action. Maybe I should slash my prices? Or perhaps I could take on that job that’s not really my thing but would bring […]

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7 ways photographers can use SMS messaging with Light Blue

12/08/2022

When it comes to client communication, the humble text message can work wonders within your photography business. Short but mighty, an SMS message wields the power to nurture relationships, boost your reputation and showcase your professionalism. Not bad for a bit of tech first used 30 years ago by a software programmer to wish his […]

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How to run a successful Christmas mini-session campaign

18/07/2022

What’s the secret to a successful mini-session campaign? It’s not your set, it’s not your props, it’s not even your promotional image. We spoke to newborn and family portrait photographer, Amy Knowles to find out: “You need to sell an experience to people.” “Photographers tend to obsess about the promotional image, the set that they’re […]

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Increase your average sales by nurturing your clients

14/02/2022

Increasing your average sale for every session that you shoot means reaching your business goals more quickly or by relying on a smaller number of clients. Newborn photographer Mhari-Clare of Flutterby Photography shared how she’s seen a 2.4x increase in average sales from her sessions with a few simple steps.

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Filling your diary with quality repeat clients

17/01/2022

We all work hard to find different ways of attracting new clients and bringing in new business, but how much untapped potential is there in the list of clients you’ve worked with before? We spoke to Brentwood newborn photographer, Kristina Mack about how she was able to use her existing customer list to fill the […]

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Top Tips for a Professional Photography Email Signature

16/01/2022

When it comes to building your photography business’ brand, it needs to consistent across every touch point with clients and prospects. From a slick website to a memorable logo and across every possible form of communication, cohesively conveying what your brand stands for is crucial. But have you given much thought to your photography business’ […]

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Managing your editing queue & your client's expectations

16/08/2021

Keeping clients content while battling through the edit backlog is a challenge. The risk of burnout is real. Let’s help you to get on top of the workload. We’ll look at how you can buy yourself some breathing space by automatically managing your client’s expectations, and also get a clearer view of the work in […]

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How to Choose the Best Email Template Tools for Photographers

31/05/2021

As a professional photographer who understands the importance of clear client communication, you may already use a few email templates. You know the kind: ‘Thanks for getting in touch. I’d be delighted to arrange a chat at a mutually convenient time.’ Or how about: ‘The big day is getting closer! So I thought it would […]

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Should You Include A Price List on Your Website? A Guide to How to Decide

17/05/2021

To share or not to share. That is the question. Deciding whether to include a full price list on your website has been a long-standing conundrum for photographers. Visit some of your fellow photographers’ websites and you’ll see some take the transparent route: they dedicate a page to detailing precise prices for specific services. Others […]

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Measuring the impact of the COVID-19 pandemic on your business

06/10/2020

The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Being able to measure the impact that the pandemic has had […]

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How to Upsell Wedding Albums: Tips from a Pro

05/05/2020

In the first of a series of chats with accomplished photographers, we speak to Scottish Wedding & Portrait Photographer, Suzanne Black about how to successfully but subtly persuade clients to buy an album of images celebrating their big day. What do professional photographers and the world’s biggest music stars have in common? They all like selling albums. […]

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Increase your bookings by assigning second shooters, contractors or associates

03/04/2020

Do you find that you’re ending up with more than one enquiry for the same date, and that you aren’t able to fulfil both of those enquiries? As shoots are being rescheduled and postponed as a result of the ongoing pandemic, it’s very likely that you’ll have more than one client interested in booking you […]

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Handling delayed invoices and payments

01/04/2020

While shoots and projects are being postponed, rescheduled or cancelled, you will find that there’s a need to alter existing financial arrangements with some of your clients. This article covers some of the more common situations you may face for refunding money, cancelling invoices or deferring the date when you’ll be asking for payment. There’s […]

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How to message a large group of your contacts about the Covid-19 pandemic

25/03/2020

You might need to reach out to your clients to give them an update on your policy regarding the effects of the coronavirus pandemic. We’ve seen some of these emails that photographers are sending out being reported as spam by the recipients, which can damage your ability to get emails delivered to clients’ inboxes. We’re […]

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Making it easy for your upcoming wedding clients to see your available 2021 dates if they're rescheduling their wedding

20/03/2020

The Covid-19 pandemic sadly means that many couples are having to postpone their weddings and are looking for alternative dates. In order to make it easier for your clients to select a date on which you are going to be available, you may wish to share a calendar of your available dates. Should that be […]

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Managing postponed shoots & making it easy to rearrange them

19/03/2020

The Covid-19 pandemic is having an unprecedented effect on photographers and many of you are having to postpone some of your bookings. This guide shows you how you can reschedule sessions in Light Blue in a way that makes them easy to identify layer. That will leave you in a good position to quickly finding […]

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Using Light Blue to help your business during the COVID-19 pandemic

19/03/2020

The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. We’re here to help people run a successful business, and one […]

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Forecasting expected income

19/03/2020

Getting a clear picture of when you’re going to receive income is very important and helpful at the best of times, but during this unprecedented period of uncertainty your businesses ability to forecast its income is essential. No forecasting model is going to be iron clad, but the ability for you to look ahead will […]

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5 ways to quickly get more out of Light Blue in 2020

06/01/2020

Your business is constantly evolving as you introduce changes and improvements, investing time now in order to enjoy benefits well into the future. Let’s explore a few ways that Light Blue can make your business easier to run and to be more effective. Light Blue is a flexible and powerful tool that offers a great […]

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Keeping in touch with your customers this Christmas

10/12/2019

At this time of year, many photographers are getting in touch with their customers in order to send their season’s greetings. You might be sending everyone a festive newsletter or posting them a Christmas card.  You’ve been adding information to Light Blue throughout the year, and now’s a perfect time to get that information to go […]

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Speed up your workflow by importing your orders from Fundy

05/11/2019

As a busy social photographer, you’re always looking for tools that will help to lighten your workload and save you time. Our friends at Fundy help to save time with all your photo design needs. With Fundy designer you can design albums and signing books, create wall art, design web collages and watermark images all […]

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Using Light Blue for Newborn Photography

20/09/2019

Photographing newborns is a rewarding experience. You get to share in the magic of their first few weeks on Earth and capture those moments for the proud parents. But get ready to expect the unexpected. We’re not just talking about the kind of surprises only a tiny baby can provide during a shoot. They also […]

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Save time by importing your ProSelect orders into Light Blue

06/09/2019

Selling products to your clients face to face after a portrait session is a long-established method of taking orders and making money. In-person sales (IPS) sessions wained a little with the surge in popularity of online web gallery systems, but their popularity is on the rise again. Many photographers choose the IPS model as they […]

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Getting to grips with the Task Manager in Light Blue

30/08/2019

In any photography business, you’re going to have things that you need to get done in order to deliver great service and pictures to your clients. Running a small business means that you’ve got to do everything from responding to new enquiries through to handing over finished products to your client, and all of the […]

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