Black Friday deals for photographers 2022

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Email template giveaway

Get 37 email templates for your business, absolutely free!

Get more organised for less this November.

Save money on Light Blue’s time-saving software for photographers, making your admin simple so that you can focus on nurturing relationships with your clients and growing a successful business.

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Light Blue 2022.2 integrates with thousands of other apps

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Light Blue 2022.2 is a major update that expands the range of third-party apps that you can use with Light Blue.

Zapier

Zapier is a service that saves you time by connecting the apps and services that you use and automating them for you. Light Blue offers a set of triggers and actions that allow you to use it with thousands of other apps. With Light Blue at the centre of your business, you can use it for all of your day-to-day work while taking advantage of industry-leading apps and services in a totally automated fashion. You can also use Light Blue’s Zapier integration actions to send information to Light Blue.

Light Blue’s new Zapier integration is the most comprehensive in the photography industry, with triggers and actions that allow you to use Light Blue for all of your day-to-day work while taking advantage of industry-leading apps and services in a totally automated fashion.

“Invoices are now automatically sent from Light Blue to our accounting system, clients unsubscribing from our mailing system update Light Blue, and we can send bulk emails through our mailing system by tagging contacts in Light Blue! With the latest updates, all of these tasks just happen. Thank you Light Blue!”Rose Stacey

Zoom

Linking your Zoom account to Light Blue makes scheduling online meetings with your clients even more convenient. You can now configure your online scheduling calendars to automatically create a Zoom meeting when a client makes a booking.

Pic-Time

Pic-Time offer beautiful client galleries and art galleries with smart sales features, so we’re delighted that you can now link your Pic-Time account to Light Blue. Doing so allows Pic-Time to send client orders to Light Blue’s Inbox, from where you can import them at the click of a button and keep all of your orders together in one place.

Square

Making things more convenient for your clients makes them love working with you even more, and the feedback that we get from photographers is that their clients love using Light Blue’s online scheduling, contract signing, and invoice payment services. Using an online payment option with any of those services helps you to get paid more quickly, so we’re pleased to be able to add Square to the list of online payment processors that you can use with Light Blue.

GotPhoto

Schools photographers using GotPhoto can now import batches of orders into Light Blue and automatically link them to the right shoot, enabling you to combine Light Blue’s planning and reporting tools with GotPhoto’s sales tools.

And more…

You can find out about the other new features and changes in this release in the Light Blue 2022.2 release notes.

Free upgrade for subscribers

Light Blue 2022.2 is a free upgrade for all of our subscribers. We’ve loved seeing how our prerelease testers have been using it to streamline their admin and make the most of the other apps they use in their business, so we’re keen to see what you do with it!

Light Blue wins “Best Professional Software” award

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We’re delighted to have won the “Best Professional Software” award at The Societies of Photographers convention!

These trade awards are some of the most prestigious in the photography industry and voted for by thousands of professional photographers. In this category, Light Blue was up against giants of the photography industry such as Adobe’s Lightroom and Photoshop, so it’s an enormous achievement for such a specialised product to win.

We’re incredibly grateful to everyone who voted for us, and to our customers for placing their trust in us to look after such an important part of their business. It’s been a tough couple of years for the professional photography industry but we’ve come through it together and we were touched by all of the feedback we had at the show from everyone that we’ve helped during the pandemic.

We’re looking forward to an exciting year ahead, building upon our recent major updates with exciting new features and improvements that continue to help photographers grow their businesses and streamline their admin.

Light Blue wins "Best Professional Sofware" award

Light Blue 2022.1 available with new online scheduling features

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Light Blue’s new online scheduling calendars allow your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect time, or rely on complicated integrations with third-party tools. 

We’re excited to announce launch of the latest version which is available as a free upgrade for all subscribers.

“Light Blue’s online scheduling automates another task that helps me focus on improving other aspects of my business, and makes the whole experience much more professional and seamless for my clients.”Michael Love

Streamline enquiry management

Online scheduling simplifies the booking process for your clients whilst providing tight integration with Light Blue’s other powerful features such as contracts, forms, payments, and workflows (including automated emails and text messages), so you have all the important details together in one place.

“I can’t always reply to client’s calls and emails when they want to book me. Now they can check my availability and book without waiting for me to get back to them. It saves so much time for me and is a better experience for the client!”Jane Jordan

Avoid double bookings

We know that you have to juggle all sorts of commitments so, as well as automatically blocking off times that clash with events in Light Blue, we’ve also made it possible to link your scheduling calendars to Google Calendar or calendar feeds that you can use to stop clients from making bookings that clash with your personal commitments.

Your availability is updated in real-time as you (and your clients!) schedule events in your diary, and it’s easy for you to set up weekly availability as well as ad-hoc availability for specific types of event.

“It’s a really good way to streamline booking in smaller sessions so you have to do very little, but from the client point of view it’s extremely efficient and straightforward. You can also set options to make sure you aren’t overwhelmed and ensure that your client has all the information they need to proceed without having to send a million emails. Plus, when you open Light Blue, everything you need is at your fingertips.”Angela Ward-Brown

Free upgrade for subscribers

This has been a really popular feature request and something that we’ve been keen to implement for some time, so we are really pleased to have had such positive feedback from our testers and are delighted to offer this feature to our subscribers for no extra cost.

“Having CRM and scheduling in the same program saves a ton of time and money. Plus it saves all the headaches of trying to make two separate systems integrate.”Julian Austin

Get started by updating to Light Blue 2022.1  and then adding a scheduling calendar via the Preferences window. Learn more about how to set up and use online scheduling calendars in our detailed help article.

You can find out about the many other new features and changes in this release in the Light Blue 2022.1 release notes.

Christmas & New Year support

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We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year:

  • We’ll be offering our usual support hours until 5pm UK time on Friday 24th December.
  • There’ll be no email support during the public holidays on Monday 27th & Tuesday 28th December.
  • We’ll be offering limited email support 29th-31st December.
  • There’ll be no email support during the public holiday on Monday 3rd January.
  • We’ll return to normal hours from Tuesday 4th January onwards.

Wishing you all the best,

Tom, Ian & Dani

Our new online scheduling calendars are available for testing

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We’re delighted to let you know that our next major update is in prerelease testing and includes one of our most popular feature requests: an online scheduling tool that allows your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect time, or rely on complicated integrations with third-party tools.

Setting up our online scheduling tool is quick and easy, and you can choose which types of shoot or appointment are available online. Your availability is updated in real-time as you (and your clients!) schedule events in your diary, and it’s easy for you to set up weekly availability as well as ad-hoc availability for specific types of event.

Our new online scheduling features give you the option to include a customised booking form, contract, and booking fee when a client is scheduling a shoot, making the online booking process easier than ever. It’s also tightly integrated with Light Blue’s automation tools, so the reminder emails, text messages, and tasks from your workflows help you to deliver great a great service for your clients.

Want to start using our online scheduling calendars right now?

We’ve opened up testing to any of our subscribers that want to take part. So, if you’d like to start offering online booking to your clients, or you’re interested in replacing a third-party scheduling system with our own, tightly-integrated scheduling system, please get in touch and we’ll let you know how to get involved.

Light Blue 2021.2 – see your business your way with the new Home screen

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We’re delighted to announce the release of the latest version of our time-saving business software for photographers, which brings some some big improvements to Light Blue’s Home screen. Light Blue is used by a wide range of photography businesses, so in Light Blue 2021.2 we’ve built on our strong customisation options to help you to run your business the way that you want.

The tasks you do every day just got a little faster; you can see at a glance what the day, week, or month ahead holds in store; and you can do all of this while keeping an eye on the bigger picture and your long-term goals.

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Public beta for new Home screen features

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We’re really excited to announce that we’ve given all of our beta testers access to a major update that brings some big improvements to Light Blue’s Home screen.

Light Blue’s new Home screen lets you see your business in a completely new way. You can now customise the Home screen by choosing a selection of widgets that give you unique and powerful ways of looking at your business as well as customising the look of Light Blue.

We’ll be sharing more information about Light Blue 2021.2’s new features when it becomes generally available. If you’re a Light Blue subscriber and would like to join the beta so that you can start using the new features, please send us an email!

Continuing support for photographers affected by the pandemic

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Continuing to help photographers affected by the COVID-19 pandemic

Today marks the first anniversary of the UK entering lockdown due to the COVID-19 pandemic, so we wanted to mark the occasion by reiterating the support that we’ve been offering our customers. Although the situation is starting to improve in the UK now and many of our subscribers are going to be getting back to work over the next few months, we know that many photography businesses throughout the world are still facing enormous challenges and we will continue to do all that we can to help you.

We’re here to help people run a successful business, and one of the ways that we can do that is to reduce the cost of Light Blue for any of our customers who are in difficulty. Since 18 March 2020, we’ve been offering all of our existing and new subscribers 50% off their Light Blue subscriptions. If you need assistance but haven’t applied for our offer yet, you can do so by clicking here to log into your account. We’re happy to extend this assistance until the pandemic is under control, so if you’re not yet able to afford your full Light Blue subscription then send us an email and we’ll extend your 50% discount for another three months. We want you to be able to use our tools to bounce back from this!

We’re still here to help

This has been a challenging time for all of us in the photography industry, so we wanted to remind you that we’re here to help you make the most out of Light Blue so that it can support and aid your business. Now that things are starting to improve, we’re also here to help you bounce back and rebuild your business.

We’ve been helping business owners to make the most of the opportunities that come along, whether that’s nurturing your existing clients with automated messages, helping postponed shoots to reschedule with our online contract signing service, working out which clients you want to market to when things get back to normal, or using our contact forms and workflows to handle new enquiries. If there’s anything that we can do to help you use Light Blue to its full potential, please get in touch to let us know.

Spreading the word

We’re a tiny company, so we always appreciate it when customers ask us whether there’s anything that they can do to help us, too.

Telling other photographers about Light Blue and how we’ve helped your business always means a lot to us! If you know anyone who would benefit from using Light Blue, you can use our referral scheme to give them a discount and earn credit towards your own subscription too.