Filling your diary with quality repeat clients

Reading Time: 8 minutes

We all work hard to find different ways of attracting new clients and bringing in new business, but how much untapped potential is there in the list of clients you’ve worked with before?

We spoke to Brentwood newborn photographer, Kristina Mack about how she was able to use her existing customer list to fill the diary.

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Top Tips for a Professional Photography Email Signature

Reading Time: 5 minutes

When it comes to building your photography business’ brand, it needs to consistent across every touch point with clients and prospects.

From a slick website to a memorable logo and across every possible form of communication, cohesively conveying what your brand stands for is crucial.

But have you given much thought to your photography business’ email signature?

If not, read on for our top tips on how to get it right and why using a professional photography email signature can play its part in both attracting and retaining clients.

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Christmas & New Year support

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We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year:

  • We’ll be offering our usual support hours until 5pm UK time on Friday 24th December.
  • There’ll be no email support during the public holidays on Monday 27th & Tuesday 28th December.
  • We’ll be offering limited email support 29th-31st December.
  • There’ll be no email support during the public holiday on Monday 3rd January.
  • We’ll return to normal hours from Tuesday 4th January onwards.

Wishing you all the best,

Tom, Ian & Dani

Our new online scheduling calendars are available for testing

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We’re delighted to let you know that our next major update is in prerelease testing and includes one of our most popular feature requests: an online scheduling tool that allows your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect time, or rely on complicated integrations with third-party tools.

Setting up our online scheduling tool is quick and easy, and you can choose which types of shoot or appointment are available online. Your availability is updated in real-time as you (and your clients!) schedule events in your diary, and it’s easy for you to set up weekly availability as well as ad-hoc availability for specific types of event.

Our new online scheduling features give you the option to include a customised booking form, contract, and booking fee when a client is scheduling a shoot, making the online booking process easier than ever. It’s also tightly integrated with Light Blue’s automation tools, so the reminder emails, text messages, and tasks from your workflows help you to deliver great a great service for your clients.

Want to start using our online scheduling calendars right now?

We’ve opened up testing to any of our subscribers that want to take part. So, if you’d like to start offering online booking to your clients, or you’re interested in replacing a third-party scheduling system with our own, tightly-integrated scheduling system, please get in touch and we’ll let you know how to get involved.

Black Friday deals for photographers

Reading Time: 6 minutes

Get more organised for less this November

Save money on our time-saving software for photographers, making your admin simple so that you can focus on nurturing relationships with your clients and growing a successful business.

Ask an existing Light Blue customer for their referral code (ending _BF21) and get 50% off your first 6 months when buying before the end of November.

The offer includes a 30 day money-back guarantee, which essentially gives you a risk free trial.

There’s not long to claim the offer, so act now to save on your subscription.

Interested in the offer but can’t find a code? Use BF2130 to save 30% off your first six months, instead.

Steps to claim the offer:

Existing customer?

Save on your subscription by sharing your referral code with others.

Set up and customise your referral code via your account page.

Other ways photographers can save this Black Friday

We’ve also assembled a list of some great Black Friday offers and deals available from friends around the industry:

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Light Blue 2021.2.3 release notes

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We’ve just released Light Blue 2021.2.3, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2021.2. It includes the following changes:

  • Added an “Import Custom Translations” button to the “Template Translations” section of the Preferences window, to allow you to import a set of translations that another Light Blue user has exported and sent to you.
  • Added more mail-merge tags to the “Insert Mail-Merge Tag/Value” feature.
  • Updated the links in the Help menu to match our new online help resources.
  • Fixes a bug that could prevent the “Prices Include Tax” checkbox in the Preferences window from saving properly.

Light Blue 2021.2.2 release notes

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We’ve just released Light Blue 2021.2.2, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2021.2. It includes the following changes:

  • Added an Undo command to the Edit menu that can undo changes you’ve made in the field that you’re currently editing.
  • The %ContactFullName% mail-merge tag when used with weddings will now use a bride/groom/partner contact’s name even if either their first or last name is missing.
  • If you open an email window and the screen you’re opening it on isn’t big enough to fit the previous size you opened an email at (e.g. because you’ve unplugged a bigger screen), the position of the email window is now reset.
  • Clicking on an HTML editor now sets the position of the insertion point.
  • Removed unconfirmed and cancelled appointments from the “Today’s Information” report.
  • Fixed a bug where using the macOS emoji picker popup would always place emoji at the end of a TextArea control, instead of at the insertion point.
  • Fixed a bug where using the macOS emoji picker popup could fail to work with our HTML editor.
  • Fixed an error message that could appear when building a query for contacts with linked contacts of a particular age.
  • Fixed a minor positioning glitch for custom text fields that are formatted as comboboxes on Windows.

Light Blue is compatible with major iOS, macOS, and Windows updates that are coming soon

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We’re entering a bumper season for major OS updates: iOS 15 is due to be released next week, Windows 11 is coming in October, and macOS 12 will probably be arriving in October or November.

We’ve been testing the current version of Light Blue with the beta versions of these major OS updates and it seems to be working well. However, please read on for our usual health warning about the dangers of installing a major operating system update as soon as it’s available!

Health warning

As with all major operating system updates, it is a very sensible idea to be cautious about updating your computers or mobile devices until Apple and Microsoft have had a chance to fix some of the bugs that will inevitably be present in the next versions of iOS, macOS, and Windows. Although our testing with their betas has been positive so far, there is every chance that Apple or Microsoft could change something that breaks compatibility or that we’ve missed something because we can’t test every conceivable combination of devices and settings.

If you rely on Light Blue to run your business, we would therefore recommend holding off from updating your operating system as soon as the new versions of macOS or Windows are available. At the very least, if you really really want to update on day one, make sure that you have at least one computer on the ‘old’ operating system until you’ve had a chance to test that all of the features that you depend on are fully functional.

Also, please note that our testing has been has been focussed on the latest version of our desktop app. The vast majority of our customers are already using Light Blue 2021.2, and if you’re using older version of our desktop then please update to the latest version to ensure that you’re able to take advantage of all of the new features and bug fixes that we’ve been adding. You can update the desktop app by using the ‘Check for updates’ command (in the ‘Light Blue’ menu if you’re on a Mac, or in the ‘Help’ menu if you’re using it on Windows).

Questionnaire Tools for Photographers – 5 Online Form and Survey Tools Compared

Reading Time: 6 minutes

As a successful photographer, your busy brain has a lot to juggle. Names, dates, times, locations, style preferences – all the minutiae required to deliver exceptional service.

And with new clients regularly coming on board, you constantly need to update that information with details of the next shoot and the next… 

With so much data to digest, harnessing the power of questionnaire tools for photographers will make the process stress-free and streamlined.

Here we explore a range of online form tools you can use to gather intel from your photography questionnaires. An easy, integrated way to supercharge your systems.

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