Blog

16/04/2025

Your photography clients will have expectations – plenty of them. And it’s part of your job to manage them, meet them and even exceed them. Here we’ll explore how to avoid potential client disappointment every step of the way. Setting the Stage Before a contract is signed, make sure your ‘expect expectations’ mindset is in […]

15/04/2025

Bruno, one of our lovely Light Blue customers, got in touch with a really good question: “How can I compare my sales so far this year to the same point last year?” It’s a great one and it’s exactly the kind of insight that helps you understand how your business is really doing. Why it […]

15/04/2025

Nick runs a thriving event photography agency based in London, working primarily with corporate clients. From conferences and awards ceremonies to headshots and PR shoots, no two days are the same – which is exactly how he likes it. “Every day is different. I’m learning about some niche business I’d never heard of before. Even […]

21/03/2025

Did you know that you can print a detailed summary of your shoot record straight from Light Blue? This simple but powerful feature gives you all the key details you need at a glance, making it a great tool for staying organised on the day of a shoot. By clicking the Print/Send button on a […]

19/03/2025

Streamline your contract signing process by presenting contracts to your clients in person using the Light Blue mobile app. This approach is ideal for client meetings, giving you a more personal touch when finalising bookings. Instead of sending contracts via email, you can walk clients through the details, answer any questions on the spot, and […]

18/03/2025

We’ve just released Light Blue 2024.1.5, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2024.1. It includes the following changes:

24/02/2025

Easy-going, prompt-paying clients are aways the dream. They’re a delight to work with and will happily make a repeat booking. But where are these perfect people lurking? How do you attract the kind of clients who make your job a joy and spread the word about your fabulous photography business? Here we’ll explore how to […]

05/02/2025

Running a photography business isn’t just about taking great photos—you can’t expect clients to magically appear. The most successful photographers are the ones who take a proactive approach to bringing in business. One of the most effective ways to do that? Picking up the phone. A well-timed call can turn a lukewarm lead into a […]

28/01/2025

Are you making the most of every client interaction? Upselling isn’t just a sales tactic—it’s a powerful way for photographers to grow their income while working smarter, not harder. By increasing the average order value of your existing bookings, you can reduce your reliance on finding new clients, freeing up time and resources for other […]

20/12/2024

We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year: Wishing you all the best, Tom & the Light Blue team

16/12/2024

We’ve just released Light Blue 2024.1.3, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2024.1. It includes the following changes:

09/12/2024

Bump2Baby are now sending newborn leads to studios in real time. Light Blue’s new integration with Bump2Baby allows those leads to flow straight to Light Blue’s Inbox, where they can imported and allow you to take full advantage of Light Blue’s marketing and automation features to convert those leads into happy clients. Bump2Baby sources 100% […]

09/12/2024

Light Blue now integrates with Pics4Schools from One Vision Imaging, streamlining your workflow by automatically importing client orders into your CRM. This integration connects Pics4Schools’ efficient sales tools with Light Blue’s powerful reporting, helping you maximise & track revenue from your school, nursery, & event projects. Orders placed by clients in Pics4Schools will get sent […]

28/11/2024

Did you know you can make it even easier for clients to book meetings or sessions with you directly from your email templates? With Light Blue’s scheduling calendars, you’re already able to let clients book sessions or appointments through your website or marketing campaigns. But for your existing clients, Scheduling Requests offer even more flexibility. Rather than […]

16/10/2024

We’ve made a new feature live for all of our subscribers: your contact forms and booking forms now use a modern, privacy-focused replacement for reCAPTCHA. Protecting your Light Blue account from bots is important, but there were a few drawbacks to using reCAPTCHA: asking your clients to solve CAPTCHAs isn’t a great experience for them, […]

15/10/2024

Blogging weddings is essential for SEO, keeping your portfolio fresh, and sharing your work on social media. But writing them can feel tedious—something many photographers put off. Here’s a tip to streamline the process: send a post-wedding questionnaire to the couple using Light Blue’s forms feature. Ask questions that help you craft the blog, like […]

15/10/2024

No matter how well you plan to only work with your ideal photography clients, you’ll likely face situations that are less than ideal. Step forward The Difficult Client. Maybe you know the type: they want more than they’ve paid for; they want an extra discount on your already-great deal; they want you to reshoot the […]

25/09/2024

Emma, a portrait photographer in our community, recently asked about how she could forecast what her clients might spend from their sessions. While it’s often possible to make an educated guess based on past experience, Light Blue has a powerful way to help streamline this process using custom fields. Custom fields allow you to tailor […]

16/09/2024

For many wedding photographers, capturing stunning images is just the beginning. Turning those beautiful moments into tangible keepsakes—like a wedding album—can be a challenge. Despite the clear value of printed albums, many photographers struggle to make album sales a substantial part of their business. This can be due to discomfort with the “hard sell” approach, […]

16/09/2024

We’ve just released Light Blue 2024.1.2, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2024.1. It includes the following changes:

12/09/2024

Managing conversations with clients across multiple channels—whether it’s email, text, WhatsApp, Facebook Messenger, or Instagram DM—can be a challenge for busy photographers. With messages spread across so many platforms, it’s easy to lose track. That’s where Light Blue’s customisable home screen can make a real difference, keeping everything together in your CRM for photographers. “I […]

12/09/2024

Lots of photographers all around the world are using Light Blue’s text messaging features to cut down on no-shows and keep in touch with clients, but did you know that you can have two-way conversations with them too? With Light Blue’s two-way SMS number option, you can rent a phone number to both send and […]

11/09/2024

Keeping track of unsigned contracts can be a challenge, especially when you’re juggling multiple clients. That’s where Light Blue’s automatic contract reminder emails come in. This feature ensures that contracts don’t slip through the cracks by sending reminders to clients who haven’t signed, helping you close more bookings. You can set the reminders to go […]

10/09/2024

Next week, Apple are going to be releasing major upgrades to macOS and iOS. iOS 18 and macOS 15 Sequoia are going to be released on 16 September. We’ve been testing the current versions of our macOS and iOS apps on the prerelease versions of macOS 15 and iOS 18 and haven’t found any issues. […]