Blog

Light Blue 2023.1

06/03/2023

We’re pleased to announce a major update that makes it easier for you to work with existing clients and get paid in new ways! Light Blue 2023.1 is available as a free upgrade for all subscribers. New online payment methods We’ve added support for the full range of payment methods available via Stripe, including ApplePay, Google Pay, Klarna, […]

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Light Blue 2023.1 release notes

06/03/2023

Light Blue 2023.1 is a major update that adds new features that makes it easier to work with your clients and get paid by them.

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How to Run a Successful Register to Win Campaign

30/01/2023

If your usual marketing tactics aren’t growing your email list as rapidly as you’d like, it’s time to think a little more creatively. Step forward the register to win campaign, a fun, interactive way to reach new clients, showcase your photography business to a wider audience and fill up your diary. What is a register […]

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New online scheduling features

30/01/2023

Light Blue’s online scheduling feature is very popular with our subscribers because it they make it really easy for your clients to book shoots or meetings with you without needing to send messages back and forth to find the perfect time. We’ve just added a new feature to our scheduling calendars, and more are coming […]

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Christmas & New Year support

16/12/2022

We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year: Wishing you all the best, Tom & the Light Blue team

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Looking back on 2022

12/12/2022

We hope that 2022 has been a successful year for you. It’s been another rollercoaster, with emerging from the pandemic being a real highlight but plenty of other challenges along the way. We always like to take stock at the end of the year and reflect on the things that we’re particularly proud of and […]

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Black Friday deals for photographers 2022

16/11/2022

Email template giveaway Get 37 email templates for your business, absolutely free! Get the email template giveaway Get more organised for less this November. Save money on Light Blue’s time-saving software for photographers, making your admin simple so that you can focus on nurturing relationships with your clients and growing a successful business.

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Light Blue 2022.2 integrates with thousands of other apps

14/11/2022

Light Blue 2022.2 is a major update that expands the range of third-party apps that you can use with Light Blue. Zapier Zapier is a service that saves you time by connecting the apps and services that you use and automating them for you. Light Blue offers a set of triggers and actions that allow […]

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Light Blue 2022.2.2 release notes

14/11/2022

Changes in Light Blue 2022.2.2:

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Accounting Software for Photographers

07/11/2022

We get it, you love cameras, not calculators. That’s why you’re a photographer, not an accountant. But you also appreciate that part of being a professional photographer is managing the money side and keeping a detailed record of what’s coming in and what’s going out. Whether you use an accountant or not, careful record-keeping is […]

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Five Positive Steps to Keep Your Business Healthy

24/10/2022

When business is quiet, it’s easy to panic. How long will this last? What am I doing wrong? Should I just give up? And with panic comes the temptation to take drastic action. Maybe I should slash my prices? Or perhaps I could take on that job that’s not really my thing but would bring […]

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Light Blue 2022.2 release notes

24/10/2022

Light Blue 2022.2 is a major update that expands the range of third-party apps that you can use with Light Blue. New and updated integrations Please note that the minimum OS version required for Light Blue 2022.2 is now macOS 10.14 (Mojave) or Windows 8.1.

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macOS Ventura

17/10/2022

Apple is currently beta testing their next big macOS update, macOS Ventura, and is releasing it on Monday. Ventura is a big update to macOS, and the reports we’ve had from some of our subscribers is that the public betas have caused some problems for them, so you might want to wait a few months […]

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7 ways photographers can use SMS messaging with Light Blue

12/08/2022

When it comes to client communication, the humble text message can work wonders within your photography business. Short but mighty, an SMS message wields the power to nurture relationships, boost your reputation and showcase your professionalism. Not bad for a bit of tech first used 30 years ago by a software programmer to wish his […]

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How to run a successful Christmas mini-session campaign

18/07/2022

What’s the secret to a successful mini-session campaign? It’s not your set, it’s not your props, it’s not even your promotional image. We spoke to newborn and family portrait photographer, Amy Knowles to find out: “You need to sell an experience to people.” “Photographers tend to obsess about the promotional image, the set that they’re […]

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Google Calendar reauthorisation

02/07/2022

Google are making a change to their APIs that requires some Light Blue users to reauthorise their access to Google Calendar. Anyone who used a version of Light Blue older than Light Blue 8.2.7 (which came out in February 2020) to set up Google Calendar publishing needs to reauthorise it before October 2022. From 3 October […]

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Light Blue 2022.1.2 release notes

20/06/2022

We’ve just released Light Blue 2022.1.2, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2022.1. It includes the following changes: You can now import GotPhoto orders into Light Blue as sales, using the GotPhoto orders export CSV format. You’ll find the “Import GotPhoto Orders CSV” […]

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Light Blue 2022.1.1 release notes

19/04/2022

We’ve just released Light Blue 2022.1.1, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2022.1. It includes the following changes:

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Light Blue wins "Best Professional Software" award

21/03/2022

We’re delighted to have won the “Best Professional Software” award at The Societies of Photographers convention! These trade awards are some of the most prestigious in the photography industry and voted for by thousands of professional photographers. In this category, Light Blue was up against giants of the photography industry such as Adobe’s Lightroom and […]

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Light Blue 2022.1 available with new online scheduling features

07/03/2022

Light Blue’s new online scheduling calendars allow your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect time, or rely on complicated integrations with third-party tools.  We’re excited to announce launch of the latest version which is available as a […]

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Light Blue 2022.1 release notes

07/03/2022

Light Blue 2022.1 is a major update that introduces an online scheduling tool that allows your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect time, or rely on complicated integrations with third-party tools. Setting up our online scheduling tool […]

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Light Blue's guide to The Societies London Photo Convention 2022

14/02/2022

The Societies London Photo Convention is one of the highlights of our calendar and we’re so excited to be back in person for 2022! We’re looking forward to talking to photographers during the extensive trade show on the Thursday, Friday & Saturday. There’s a wealth of talks and masterclasses being held during the convention, with […]

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Increase your average sales by nurturing your clients

14/02/2022

Increasing your average sale for every session that you shoot means reaching your business goals more quickly or by relying on a smaller number of clients. Newborn photographer Mhari-Clare of Flutterby Photography shared how she’s seen a 2.4x increase in average sales from her sessions with a few simple steps.

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Filling your diary with quality repeat clients

17/01/2022

We all work hard to find different ways of attracting new clients and bringing in new business, but how much untapped potential is there in the list of clients you’ve worked with before? We spoke to Brentwood newborn photographer, Kristina Mack about how she was able to use her existing customer list to fill the […]

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