Our Zoom integration is now available to all of our subscribers. Your online scheduling calendars can now create Zoom meetings when a client makes a booking, and automatically update a linked Zoom meeting if they reschedule or cancel their booking.
Holding down the Alt key when navigating from the calendar to an appointment now takes you to the appointment’s parent record without opening the appointment window.
Fixed a bug where clicking the “Import” button in the Inbox for a Pic-Time order wouldn’t treat it as incoming sale data.
Fixed a crash that could occur when editing scheduling calendar availability and specifying an invalid date.
Fixed a crash that could occur when customising an appointment type’s colour.
When business is quiet, it’s easy to panic. How long will this last? What am I doing wrong? Should I just give up?
And with panic comes the temptation to take drastic action. Maybe I should slash my prices? Or perhaps I could take on that job that’s not really my thing but would bring in some much-needed cash?
While there are times when this kind of action can help in the short-term, it also runs the risk of hurting your photography business. Both financially and reputationally.
Yes, gut feeling is helpful but using it alongside solid information will help you make better choices. Choices based on considered decision-making to get those client enquiries and bookings back up to speed.
Assess how your business is performing
Step one is to get a clear idea of how your photography business is really doing. Do the figures back up your feelings?
Light Blue can help here thanks to reporting tools which give you a clear overview of year-on-year and month-on-month performance. Keep reading to discover how you can add the “Business performance & opportunities” home screen to your own Light Blue account.
Light Blue 2022.2 is a major update that expands the range of third-party apps that you can use with Light Blue.
New and updated integrations
Light Blue’s new Zapier integration is the most comprehensive in the photography industry, with triggers and actions that allow you to use Light Blue for all of your day-to-day work while taking advantage of industry-leading apps and services in a totally automated fashion.
Your online scheduling calendars can now create Zoom meetings when a client makes a booking, and automatically update a linked Zoom meeting if they reschedule or cancel their booking.
We’ve added Square to the list of online payment processors that you can use with Light Blue’s online invoices, scheduling calendars, and contract signing services.
Pic-Time joins the list of online photo galleries that can send client orders to your Light Blue account, allowing you to import them at the click of a button and keep all of your orders together in one place.
Schools photographers using GotPhoto can now import batches of orders into Light Blue and automatically link them to the right shoot, enabling you to combine Light Blue’s planning and reporting tools with GotPhoto’s sales tools.
Please note that the minimum OS version required for Light Blue 2022.2 is now macOS 10.14 (Mojave) or Windows 8.1.
Apple is currently beta testing their next big macOS update, macOS Ventura, and is releasing it on Monday. Ventura is a big update to macOS, and the reports we’ve had from some of our subscribers is that the public betas have caused some problems for them, so you might want to wait a few months before you upgrade any of your work computers to Ventura.
We’ve been testing Light Blue 2022.2 (which is being released in the next few days) with the macOS Ventura betas and it mostly works well. However, there’s a bug in macOS Ventura that affects publishing contacts from Light Blue to the macOS Contacts app: if you’re using that feature, please don’t install macOS Ventura until we have a fix for it. There’s been a bit of confusion between “contacts” and “contRacts”: Light Blue’s online contracts are working well, it’s publishing client contact details to the Contacts app that’s affected by Apple’s bug.
Please read on for our usual health warning about the dangers of installing a major operating system update as soon as it’s available!
When it comes to client communication, the humble text message can work wonders within your photography business.
Short but mighty, an SMS message wields the power to nurture relationships, boost your reputation and showcase your professionalism. Not bad for a bit of tech first used 30 years ago by a software programmer to wish his colleague Happy Christmas.
Here we explore how embracing the text functionality within your photography business CRM can create tailored, high-touch communication between you and your clients. Building rapport and trust to keep your diary nicely busy.
Why use text messages?
Text messages go direct to your client: to the device in their hand, on their desk or next to them on the sofa. Deliverability success rates are good and, when well-written, they can feel more personal than an email.
Choose the topic and timing of your text well, and they provide an immediacy that’s more difficult to ignore than an unopened email languishing low down in an inbox. An approach that can genuinely help to strengthen relationships.
“Photographers tend to obsess about the promotional image, the set that they’re using, the props they’re using. For your clients, I don’t think the actual image matters all that much.” – Amy Knowles, Slinky Photography
Google are making a change to their APIs that requires some Light Blue users to reauthorise their access to Google Calendar.
Anyone who used a version of Light Blue older than Light Blue 8.2.7 (which came out in February 2020) to set up Google Calendar publishing needs to reauthorise it before October 2022. From 3 October 2022, anyone who hasn’t reauthorised Light Blue’s access to their Google account will probably find that Google Calendar features will stop working, including event publishing and scheduling calendar blocking.
What you need to do to keep your Google Calendar features working
Reauthorising Light Blue’s access to your Google account is essentially a case of “switch it off and then switch it back on again”, but there are a few details you need to be aware of to ensure that it carries on working as expected.
We’ve recorded a short video that shows you how to reauthorise your Google account, but if you prefer written instructions then read on!
If you’re not already using Light Blue 2022.1.2, please use the “Check For Updates” command to update to it.
Open Light Blue’s Preferences window and go to the “External Programs” section.
Under the “Google Calendar” heading, click the “Unlink Google Calendar Account” button.
After you’ve un-linked your Google account, the button changes to “Link Google Calendar Account”. Click this button.
Your default web browser will open up and you’ll be asked to log into your Google account and give Light Blue access to Google Calendar.
Once you’ve given Light Blue access to Google Calendar, your web browser will redirect you to Light Blue and the Preferences window will show that you’ve linked your account.
If you were publishing events to Google Calendar, you need to tick the “Publish to Google Calendar” checkbox to turn that on again. In the dialog that appears, you can select the calendar that you were previously using. You do not need to create a new calendar.
If you were using Google Calendar to block availability for online scheduling calendars, please check that the same calendars are still selected under the “Use Google Calendar to block online scheduling availability?” heading.
As always, please let us know if you need any help with any of this.
We’ve just released Light Blue 2022.1.2, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2022.1. It includes the following changes:
You can now import GotPhoto orders into Light Blue as sales, using the GotPhoto orders export CSV format. You’ll find the “Import GotPhoto Orders CSV” command in the Records menu and Light Blue will offer to set up one of your shoot custom text fields to store the GotPhoto job ID and automatically link all of the orders for a particular GotPhoto job to the correct Light Blue shoot.
Added an “Open URL In Browser” button to our HTML editor’s link dialog, to allow you to test the URL.
Made the member of staff linked to a mileage claim available in the query window.
Fixed a bug where the Preferences window could show a grey bar at the top on macOS 12.
Fixed a bug that could cause the quick sale window to default to the wrong tax rate.
Fixed a bug that could show options that don’t apply to the selected type of report when changing the “basis” option.
Fixed a bug where converting a workflow message to a normal message for an appointment that’s also linked to a shoot could use the shoot’s details instead of the appointment’s details for %EventX% mail-merge tags.
Fixed a bug where Sale “next payment due date” and “next payment amount” values could be incorrect if the payment schedule due dates have been manually edited.
Fixed a bug where clicking the “Export Template” button in “Email Templates” section of Preferences window doesn’t save changes to the body of the email.
Fixed a bug where the cash basis version of the tax report can fail to show the tax amount for some individual payments.
Fixed a bug where importing sales from a CSV file and using the “Tax name” column would not save the that tax name and would instead show it as “Custom”.
Fixed a crash that could occur when editing a form that has a contact roles control that doesn’t specify any roles.
Fixed a crash that could occur when editing a quote with a percentage booking fee when using a space as your thousands separator.