Blog

16/12/2022

We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year: Wishing you all the best, Tom & the Light Blue team

12/12/2022

We hope that 2022 has been a successful year for you. It’s been another rollercoaster, with emerging from the pandemic being a real highlight but plenty of other challenges along the way. We always like to take stock at the end of the year and reflect on the things that we’re particularly proud of and […]

16/11/2022

Email template giveaway Get 37 email templates for your business, absolutely free! Get the email template giveaway Get more organised for less this November. Save money on Light Blue’s time-saving software for photographers, making your admin simple so that you can focus on nurturing relationships with your clients and growing a successful business.

14/11/2022

Light Blue 2022.2 is a major update that expands the range of third-party apps that you can use with Light Blue. Zapier Zapier is a service that saves you time by connecting the apps and services that you use and automating them for you. Light Blue offers a set of triggers and actions that allow […]

14/11/2022

Changes in Light Blue 2022.2.2:

07/11/2022

We get it, you love cameras, not calculators. That’s why you’re a photographer, not an accountant. But you also appreciate that part of being a professional photographer is managing the money side and keeping a detailed record of what’s coming in and what’s going out. Whether you use an accountant or not, careful record-keeping is […]

24/10/2022

When business is quiet, it’s easy to panic. How long will this last? What am I doing wrong? Should I just give up? And with panic comes the temptation to take drastic action. Maybe I should slash my prices? Or perhaps I could take on that job that’s not really my thing but would bring […]

24/10/2022

Light Blue 2022.2 is a major update that expands the range of third-party apps that you can use with Light Blue. New and updated integrations Please note that the minimum OS version required for Light Blue 2022.2 is now macOS 10.14 (Mojave) or Windows 8.1.

17/10/2022

Apple is currently beta testing their next big macOS update, macOS Ventura, and is releasing it on Monday. Ventura is a big update to macOS, and the reports we’ve had from some of our subscribers is that the public betas have caused some problems for them, so you might want to wait a few months […]

12/08/2022

When it comes to client communication, the humble text message can work wonders within your photography business. Short but mighty, an SMS message wields the power to nurture relationships, boost your reputation and showcase your professionalism. Not bad for a bit of tech first used 30 years ago by a software programmer to wish his […]

18/07/2022

What’s the secret to a successful mini-session campaign? It’s not your set, it’s not your props, it’s not even your promotional image. We spoke to newborn and family portrait photographer, Amy Knowles to find out: “You need to sell an experience to people.” “Photographers tend to obsess about the promotional image, the set that they’re […]

02/07/2022

Google are making a change to their APIs that requires some Light Blue users to reauthorise their access to Google Calendar. Anyone who used a version of Light Blue older than Light Blue 8.2.7 (which came out in February 2020) to set up Google Calendar publishing needs to reauthorise it before October 2022. From 3 October […]

20/06/2022

We’ve just released Light Blue 2022.1.2, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2022.1. It includes the following changes: You can now import GotPhoto orders into Light Blue as sales, using the GotPhoto orders export CSV format. You’ll find the “Import GotPhoto Orders CSV” […]

19/04/2022

We’ve just released Light Blue 2022.1.1, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2022.1. It includes the following changes:

21/03/2022

We’re delighted to have won the “Best Professional Software” award at The Societies of Photographers convention! These trade awards are some of the most prestigious in the photography industry and voted for by thousands of professional photographers. In this category, Light Blue was up against giants of the photography industry such as Adobe’s Lightroom and […]

07/03/2022

Light Blue’s new online scheduling calendars allow your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect time, or rely on complicated integrations with third-party tools.  We’re excited to announce launch of the latest version which is available as a […]

07/03/2022

Light Blue 2022.1 is a major update that introduces an online scheduling tool that allows your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect time, or rely on complicated integrations with third-party tools. Setting up our online scheduling tool […]

14/02/2022

The Societies London Photo Convention is one of the highlights of our calendar and we’re so excited to be back in person for 2022! We’re looking forward to talking to photographers during the extensive trade show on the Thursday, Friday & Saturday. There’s a wealth of talks and masterclasses being held during the convention, with […]

14/02/2022

Increasing your average sale for every session that you shoot means reaching your business goals more quickly or by relying on a smaller number of clients. Newborn photographer Mhari-Clare of Flutterby Photography shared how she’s seen a 2.4x increase in average sales from her sessions with a few simple steps.

17/01/2022

We all work hard to find different ways of attracting new clients and bringing in new business, but how much untapped potential is there in the list of clients you’ve worked with before? We spoke to Brentwood newborn photographer, Kristina Mack about how she was able to use her existing customer list to fill the […]

16/01/2022

When it comes to building your photography business’ brand, it needs to consistent across every touch point with clients and prospects. From a slick website to a memorable logo and across every possible form of communication, cohesively conveying what your brand stands for is crucial. But have you given much thought to your photography business’ […]

20/12/2021

2021 has been a rollercoaster year for many of us, but we’ve got a lot to look back on and celebrate. We hope you’re able to take some time to take a look back at and celebrate the positive things from your year, too! It’s certainly been a busy one for us and we want […]

17/12/2021

We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year: We’ll be offering our usual support hours until 5pm UK time on Friday 24th December. There’ll be no email […]

16/12/2021

We’re delighted to let you know that our next major update is in prerelease testing and includes one of our most popular feature requests: an online scheduling tool that allows your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect […]