Blog

13/09/2023

Over the next few weeks, Apple are going to be releasing major upgrades to macOS and iOS. iOS 17 is going to be released on 18 September. macOS 14 Sonoma is being released on 26 September. We’ve been testing the current versions of our macOS and iOS apps on the prerelease versions of macOS 14 […]

18/08/2023

Is your usually healthy balance sheet looking a little under the weather? Maybe bookings numbers are down or your usual expenses have crept up as the cost-of-living crisis continues to bite? Then your photography business may benefit from a comprehensive cost critique. A thorough investigation into exactly what’s going out of your account on a […]

18/08/2023

Choosing the best online booking platform is a key decision to make within your photography business. You want a platform that creates a seamless process for your client to find a suitable time and make their booking; you don’t want them to get frustrated at any stage and deciding not to press ‘confirm’! And from […]

20/07/2023

It’s safe to assume that you didn’t choose to run a photography business because you want to spend lots of time doing admin, right? With one simple change Loudoun County Newborn, Family, and Birthday Portrait Photographer Jess Lynn and her admin assistant Annie are now able to spend more time with their families, focus on […]

14/06/2023

No matter whether you’re a seasoned pro, or just starting out, something a lot of photographers want to know is how to get more photography clients. It’s no secret that the success of your photography business hinges on your ability to consistently attract new clients. Even if you already have a set of tried and […]

22/05/2023

Notification noise is a truly modern phenomenon. Another WhatsApp message from an unrecognised number. A Facebook DM lurking in the depths of Messenger. Even a trusty, traditional text message ping can add to the sense of overwhelm and disorganisation. For photographers dealing with daily client communications from all these different sources, this noise can quickly […]

24/04/2023

We’ve just released Light Blue 2023.1.1, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2023.1. It includes the following changes:

11/04/2023

One of the most frustrating things you can experience as a photographer, no matter the genre, is the endless loops of message to-ing and fro-ing as you try to arrange and confirm shoots and appointments with your clients. It also takes up a lot of time. Time you could definitely spend doing better things with! […]

06/03/2023

We’re pleased to announce a major update that makes it easier for you to work with existing clients and get paid in new ways! Light Blue 2023.1 is available as a free upgrade for all subscribers. New online payment methods We’ve added support for the full range of payment methods available via Stripe, including ApplePay, Google Pay, Klarna, […]

06/03/2023

Light Blue 2023.1 is a major update that adds new features that makes it easier to work with your clients and get paid by them.

30/01/2023

If your usual marketing tactics aren’t growing your email list as rapidly as you’d like, it’s time to think a little more creatively. Step forward the register to win campaign, a fun, interactive way to reach new clients, showcase your photography business to a wider audience and fill up your diary. What is a register […]

30/01/2023

Light Blue’s online scheduling feature is very popular with our subscribers because it they make it really easy for your clients to book shoots or meetings with you without needing to send messages back and forth to find the perfect time. We’ve just added a new feature to our scheduling calendars, and more are coming […]

16/12/2022

We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year: Wishing you all the best, Tom & the Light Blue team

12/12/2022

We hope that 2022 has been a successful year for you. It’s been another rollercoaster, with emerging from the pandemic being a real highlight but plenty of other challenges along the way. We always like to take stock at the end of the year and reflect on the things that we’re particularly proud of and […]

16/11/2022

Email template giveaway Get 37 email templates for your business, absolutely free! Get the email template giveaway Get more organised for less this November. Save money on Light Blue’s time-saving software for photographers, making your admin simple so that you can focus on nurturing relationships with your clients and growing a successful business.

14/11/2022

Light Blue 2022.2 is a major update that expands the range of third-party apps that you can use with Light Blue. Zapier Zapier is a service that saves you time by connecting the apps and services that you use and automating them for you. Light Blue offers a set of triggers and actions that allow […]

14/11/2022

Changes in Light Blue 2022.2.2:

07/11/2022

We get it, you love cameras, not calculators. That’s why you’re a photographer, not an accountant. But you also appreciate that part of being a professional photographer is managing the money side and keeping a detailed record of what’s coming in and what’s going out. Whether you use an accountant or not, careful record-keeping is […]

24/10/2022

When business is quiet, it’s easy to panic. How long will this last? What am I doing wrong? Should I just give up? And with panic comes the temptation to take drastic action. Maybe I should slash my prices? Or perhaps I could take on that job that’s not really my thing but would bring […]

24/10/2022

Light Blue 2022.2 is a major update that expands the range of third-party apps that you can use with Light Blue. New and updated integrations Please note that the minimum OS version required for Light Blue 2022.2 is now macOS 10.14 (Mojave) or Windows 8.1.

17/10/2022

Apple is currently beta testing their next big macOS update, macOS Ventura, and is releasing it on Monday. Ventura is a big update to macOS, and the reports we’ve had from some of our subscribers is that the public betas have caused some problems for them, so you might want to wait a few months […]

12/08/2022

When it comes to client communication, the humble text message can work wonders within your photography business. Short but mighty, an SMS message wields the power to nurture relationships, boost your reputation and showcase your professionalism. Not bad for a bit of tech first used 30 years ago by a software programmer to wish his […]

18/07/2022

What’s the secret to a successful mini-session campaign? It’s not your set, it’s not your props, it’s not even your promotional image. We spoke to newborn and family portrait photographer, Amy Knowles to find out: “You need to sell an experience to people.” “Photographers tend to obsess about the promotional image, the set that they’re […]

02/07/2022

Google are making a change to their APIs that requires some Light Blue users to reauthorise their access to Google Calendar. Anyone who used a version of Light Blue older than Light Blue 8.2.7 (which came out in February 2020) to set up Google Calendar publishing needs to reauthorise it before October 2022. From 3 October […]