Measuring the impact of the COVID-19 pandemic on your business
06/10/2020
The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Being able to measure the impact that the pandemic has had […]
Read MoreMapping your customer journey
03/08/2020
What’s the one thing that you would do to make yourself stand out to your clients? Running a successful photography business relies on delivering a great service to your clients in a timely manner. There’s many steps involved in doing that and it’s important to make sure that you know what your process is, including […]
Read MoreHow to Master Virtual Viewings
06/07/2020
We speak to wedding and portrait specialist Suzanne Black about how to conduct viewings remotely without losing that crucial personal touch. When it comes to viewing sessions, we’re all familiar with the ideal scenario. You invite clients to your studio at a mutually convenient time, put the kettle on, pop some biscuits on a stylish plate and […]
Read MoreHow to Upsell Wedding Albums: Tips from a Pro
05/05/2020
In the first of a series of chats with accomplished photographers, we speak to Scottish Wedding & Portrait Photographer, Suzanne Black about how to successfully but subtly persuade clients to buy an album of images celebrating their big day. What do professional photographers and the world’s biggest music stars have in common? They all like selling albums. […]
Read MoreIncrease your bookings by assigning second shooters, contractors or associates
03/04/2020
Do you find that you’re ending up with more than one enquiry for the same date, and that you aren’t able to fulfil both of those enquiries? As shoots are being rescheduled and postponed as a result of the ongoing pandemic, it’s very likely that you’ll have more than one client interested in booking you […]
Read MoreHandling delayed invoices and payments
01/04/2020
While shoots and projects are being postponed, rescheduled or cancelled, you will find that there’s a need to alter existing financial arrangements with some of your clients. This article covers some of the more common situations you may face for refunding money, cancelling invoices or deferring the date when you’ll be asking for payment. There’s […]
Read MoreHow to message a large group of your contacts about the Covid-19 pandemic
25/03/2020
You might need to reach out to your clients to give them an update on your policy regarding the effects of the coronavirus pandemic. We’ve seen some of these emails that photographers are sending out being reported as spam by the recipients, which can damage your ability to get emails delivered to clients’ inboxes. We’re […]
Read MoreMaking it easy for your upcoming wedding clients to see your available 2021 dates if they're rescheduling their wedding
20/03/2020
The Covid-19 pandemic sadly means that many couples are having to postpone their weddings and are looking for alternative dates. In order to make it easier for your clients to select a date on which you are going to be available, you may wish to share a calendar of your available dates. Should that be […]
Read MoreManaging postponed shoots & making it easy to rearrange them
19/03/2020
The Covid-19 pandemic is having an unprecedented effect on photographers and many of you are having to postpone some of your bookings. This guide shows you how you can reschedule sessions in Light Blue in a way that makes them easy to identify layer. That will leave you in a good position to quickly finding […]
Read MoreUsing Light Blue to help your business during the COVID-19 pandemic
19/03/2020
The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. We’re here to help people run a successful business, and one […]
Read MoreForecasting expected income
19/03/2020
Getting a clear picture of when you’re going to receive income is very important and helpful at the best of times, but during this unprecedented period of uncertainty your businesses ability to forecast its income is essential. No forecasting model is going to be iron clad, but the ability for you to look ahead will […]
Read MoreNurturing large numbers of cold leads from events/expos
20/02/2020
As a photographer, you understand the importance of using the right tool for the job; the right lens to give you the desired field of view, the right editing preset to give your image the right look, or the right flash modifier to shape your light to fall how you like. That doesn’t stop with […]
Read MoreHow to prevent your emails from being marked as junk
10/02/2020
Martin Cheung is a wedding photographer based in Nottingham & Derby. As well as being a superb wedding photographer he also has 25 years of experience in the IT industry, specialising in networks, firewalls and internet connectivity. With that experience and knowledge, Martin’s kindly provided this guide to help prevent your emails from being marked […]
Read More5 ways to quickly get more out of Light Blue in 2020
06/01/2020
Your business is constantly evolving as you introduce changes and improvements, investing time now in order to enjoy benefits well into the future. Let’s explore a few ways that Light Blue can make your business easier to run and to be more effective. Light Blue is a flexible and powerful tool that offers a great […]
Read MoreClasses to catch at The Societies' of Photographers 2020 Convention
19/12/2019
We’re really looking forward to attending The Societies’ of Photographers convention again this January. As well as an extensive trade show with exhibits from a wide range of industry suppliers, including Light Blue, there’s also an array of classes presented by industry experts. Meet Light Blue at the convention trade show We’ll be on stands […]
Read MoreOn the road with The Societies of Photographers
01/04/2019
Ian is going to be on the road with The Societies of Photographers, attending their roadshows in Falkirk, Carlisle and Wigan on the 9th, 10th & 11th of April. There is a great range of free master classes from three excellent speakers; Damian McGillicuddy, Robert Pugh and Panikos Hajistilly. There will also be an opportunity […]
Read MoreThe Societies of Photographers 2019 convention
07/01/2019
The Societies of Wedding & Portrait Photographers convention is one of the highlights of our calendar. We’re looking forward to talking to photographers during the extensive trade show on the Thursday 17th, Friday 18th, & Saturday 19th January. There’s a wealth of talks and masterclasses being held during the convention, and we’ve listed a selection […]
Read MoreHow Making Tax Digital affects Light Blue and UK businesses
13/12/2018
Making Tax Digital (MTD) is part of the UK government’s plan to make the country’s tax system more efficient. It’s something that we’ve been keeping a close eye on for a while, and it will (probably) start to come into effect in 2019. You only need to pay attention to MTD in 2019 if you are […]
Read MoreThe Societies' Trade Awards 2018
19/11/2018
It’s that time of year again when The Societies of Photographers open voting in their trade awards so that photographers can choose their preferred trade suppliers in a wide range of categories. We work hard to develop our indispensable business management software to help keep photographers organised & productive. We’d really appreciate your vote for […]
Read MoreMeet Light Blue at the SWPP Roadshow in Coventry
12/11/2018
On Thursday 22nd November we’ll be attending The Societies of Photographers Roadshow in Coventry. It’s free to enter if you register in advance, here: https://thesocieties.net/events/coventry/ Free Tradeshow There’s a free trade show from 09:30, which is a great opportunity to meet a wide range of trade suppliers, including Light Blue! Free Masterclasses Christina Lauder FSWPP Master […]
Read MoreFarmers' Market
12/09/2018
We’re excited to announce that we’ve been nominated for an award for Best Software for Photographers in the Farmers’ Market awards. There’s a variety of other categories to vote in, with many worthy nominees, too. We’d be truly grateful if you could spare a moment to cast a vote: Vote for Light Blue as ‘Best […]
Read MoreTeen portraits - The Next Big Thing in Portraiture in the UK - Christina Lauder
01/08/2018
Leicestershire family portrait photographer Christina Lauder is originally from Toronto, Canada. She moved to the UK 20 years ago for a job transfer in software consulting & eventually found herself starting a new career as a portrait photographer, something she’d wanted to do since she was a child. I’ve had the chance to try pretty much […]
Read MoreUsing scheduling tools to allow your customers to book shoots online with Light Blue's API
11/07/2018
Photographers all over the world are using Light Blue’s powerful forms to streamline their workflows, using them to feed new enquiries straight from their website into Light Blue. They’re really easy to set up and embed in your website, and you can also our forms as part of your online booking process. Light Blue also […]
Read MoreSending text messages with Light Blue
30/05/2018
Light Blue allows you to send text messages to your clients, which is great for appointment reminders and marketing. There are two different ways of sending text messages from Light Blue: Via our dedicated number service, which is available in most countries. Or, if you’re based in the UK, Ireland, or Australia, you can send […]
Read More