How to Choose the Best Email Template Tools for Photographers


As a professional photographer who understands the importance of clear client communication, you may already use a few email templates. You know the kind: ‘Thanks for getting in touch. I’d be delighted to arrange a chat at a mutually convenient time.’ Or how about: ‘The big day is getting closer! So I thought it would […]

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Should You Include A Price List on Your Website? A Guide to How to Decide


To share or not to share. That is the question. Deciding whether to include a full price list on your website has been a long-standing conundrum for photographers. Visit some of your fellow photographers’ websites and you’ll see some take the transparent route: they dedicate a page to detailing precise prices for specific services. Others […]

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Using Psychographics to Build Your Photography Business


Hear the word ‘psychographics’ and what immediately springs to mind? A terrifying shadow slowly creeping across a shower curtain? The crazy swirly pattern on Austin Powers’ wallpaper? Nope, this has nothing to do with movies, horror or otherwise. And everything to do with getting scarily high numbers of enquiries to your photography business. Welcome to […]

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Customer support hours over the Easter weekend


Friday 2nd April and Monday 5th April 2021 are public holidays in the UK, so we’ll be taking some time away from our desks on those days. Our regular email support will be available until 6pm BST on Thursday 1st April and will resume at 9am on Tuesday 6th April.

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Recycling your marketing spend by using a referral network


Ian spent some time chatting with Michelle Szpak recently for her training hub and community for photographers. Below is a little taster of the topics we covered in our chat. It’s near impossible to only market to clients on dates that you can fulfil, so how can you cut down on waste from enquiries that […]

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6 Tips for Branding your photography business


Brand Identity can seriously improve the success rate of your business efforts across the board, if it’s harnessed correctly. It’s true, photography itself speaks volumes, but your branding will provide prospective clients with an indication of your price point, the experience you offer… and ultimately whether you are the right fit for them or not! […]

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Measuring the impact of the COVID-19 pandemic on your business


The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Being able to measure the impact that the pandemic has had […]

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Mapping your customer journey


What’s the one thing that you would do to make yourself stand out to your clients? Running a successful photography business relies on delivering a great service to your clients in a timely manner. There’s many steps involved in doing that and it’s important to make sure that you know what your process is, including […]

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How to Master Virtual Viewings


We speak to wedding and portrait specialist Suzanne Black about how to conduct viewings remotely without losing that crucial personal touch. When it comes to viewing sessions, we’re all familiar with the ideal scenario. You invite clients to your studio at a mutually convenient time, put the kettle on, pop some biscuits on a stylish plate and […]

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How to Upsell Wedding Albums: Tips from a Pro


In the first of a series of chats with accomplished photographers, we speak to Scottish Wedding & Portrait Photographer, Suzanne Black about how to successfully but subtly persuade clients to buy an album of images celebrating their big day. What do professional photographers and the world’s biggest music stars have in common? They all like selling albums. […]

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Increase your bookings by assigning second shooters, contractors or associates


Do you find that you’re ending up with more than one enquiry for the same date, and that you aren’t able to fulfil both of those enquiries? As shoots are being rescheduled and postponed as a result of the ongoing pandemic, it’s very likely that you’ll have more than one client interested in booking you […]

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Handling delayed invoices and payments


While shoots and projects are being postponed, rescheduled or cancelled, you will find that there’s a need to alter existing financial arrangements with some of your clients. This article covers some of the more common situations you may face for refunding money, cancelling invoices or deferring the date when you’ll be asking for payment. There’s […]

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How to message a large group of your contacts about the Covid-19 pandemic


You might need to reach out to your clients to give them an update on your policy regarding the effects of the coronavirus pandemic. We’ve seen some of these emails that photographers are sending out being reported as spam by the recipients, which can damage your ability to get emails delivered to clients’ inboxes. We’re […]

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Making it easy for your upcoming wedding clients to see your available 2021 dates if they're rescheduling their wedding


The Covid-19 pandemic sadly means that many couples are having to postpone their weddings and are looking for alternative dates. In order to make it easier for your clients to select a date on which you are going to be available, you may wish to share a calendar of your available dates. Should that be […]

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Managing postponed shoots & making it easy to rearrange them


The Covid-19 pandemic is having an unprecedented effect on photographers and many of you are having to postpone some of your bookings. This guide shows you how you can reschedule sessions in Light Blue in a way that makes them easy to identify layer. That will leave you in a good position to quickly finding […]

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Using Light Blue to help your business during the COVID-19 pandemic


The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. We’re here to help people run a successful business, and one […]

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Forecasting expected income


Getting a clear picture of when you’re going to receive income is very important and helpful at the best of times, but during this unprecedented period of uncertainty your businesses ability to forecast its income is essential. No forecasting model is going to be iron clad, but the ability for you to look ahead will […]

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Nurturing large numbers of cold leads from events/expos


As a photographer, you understand the importance of using the right tool for the job; the right lens to give you the desired field of view, the right editing preset to give your image the right look, or the right flash modifier to shape your light to fall how you like.  That doesn’t stop with […]

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How to prevent your emails from being marked as junk


Martin Cheung is a wedding photographer based in Nottingham & Derby. As well as being a superb wedding photographer he also has 25 years of experience in the IT industry, specialising in networks, firewalls and internet connectivity. With that experience and knowledge, Martin’s kindly provided this guide to help prevent your emails from being marked […]

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5 ways to quickly get more out of Light Blue in 2020


Your business is constantly evolving as you introduce changes and improvements, investing time now in order to enjoy benefits well into the future. Let’s explore a few ways that Light Blue can make your business easier to run and to be more effective. Light Blue is a flexible and powerful tool that offers a great […]

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Classes to catch at The Societies' of Photographers 2020 Convention


We’re really looking forward to attending The Societies’ of Photographers convention again this January. As well as an extensive trade show with exhibits from a wide range of industry suppliers, including Light Blue, there’s also an array of classes presented by industry experts. Meet Light Blue at the convention trade show We’ll be on stands […]

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On the road with The Societies of Photographers


Ian is going to be on the road with The Societies of Photographers, attending their roadshows in Falkirk, Carlisle and Wigan on the 9th, 10th & 11th of April. There is a great range of free master classes from three excellent speakers; Damian McGillicuddy, Robert Pugh and Panikos Hajistilly. There will also be an opportunity […]

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The Societies of Photographers 2019 convention


The Societies of Wedding & Portrait Photographers convention is one of the highlights of our calendar. We’re looking forward to talking to photographers during the extensive trade show on the Thursday 17th, Friday 18th, & Saturday 19th January. There’s a wealth of talks and masterclasses being held during the convention, and we’ve listed a selection […]

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How Making Tax Digital affects Light Blue and UK businesses


Making Tax Digital (MTD) is part of the UK government’s plan to make the country’s tax system more efficient. It’s something that we’ve been keeping a close eye on for a while, and it will (probably) start to come into effect in 2019. You only need to pay attention to MTD in 2019 if you are […]

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