Black Friday deals for photographers 2022

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Email template giveaway

Get 37 email templates for your business, absolutely free!

Get more organised for less this November.

Save money on Light Blue’s time-saving software for photographers, making your admin simple so that you can focus on nurturing relationships with your clients and growing a successful business.

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Accounting Software for Photographers

Reading Time: 10 minutes

We get it, you love cameras, not calculators. That’s why you’re a photographer, not an accountant.

But you also appreciate that part of being a professional photographer is managing the money side and keeping a detailed record of what’s coming in and what’s going out.

Whether you use an accountant or not, careful record-keeping is essential to ensure legal compliance and the smooth running of your business.

Here we explore why accounting software for photographers can simplify that process and compare some of the options out there.

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Five Positive Steps to Keep Your Business Healthy

Reading Time: 8 minutes

When business is quiet, it’s easy to panic. How long will this last? What am I doing wrong? Should I just give up?

And with panic comes the temptation to take drastic action. Maybe I should slash my prices? Or perhaps I could take on that job that’s not really my thing but would bring in some much-needed cash?

While there are times when this kind of action can help in the short-term, it also runs the risk of hurting your photography business. Both financially and reputationally.

Yes, gut feeling is helpful but using it alongside solid information will help you make better choices. Choices based on considered decision-making to get those client enquiries and bookings back up to speed.

Assess how your business is performing

Step one is to get a clear idea of how your photography business is really doing. Do the figures back up your feelings?

Light Blue can help here thanks to reporting tools which give you a clear overview of year-on-year and month-on-month performance. Keep reading to discover how you can add the “Business performance & opportunities” home screen to your own Light Blue account.

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7 ways photographers can use SMS messaging with Light Blue

Reading Time: 7 minutes

When it comes to client communication, the humble text message can work wonders within your photography business.

Short but mighty, an SMS message wields the power to nurture relationships, boost your reputation and showcase your professionalism. Not bad for a bit of tech first used 30 years ago by a software programmer to wish his colleague Happy Christmas.

Here we explore how embracing the text functionality within your photography business CRM can create tailored, high-touch communication between you and your clients. Building rapport and trust to keep your diary nicely busy.

Why use text messages?

Text messages go direct to your client: to the device in their hand, on their desk or next to them on the sofa. Deliverability success rates are good and, when well-written, they can feel more personal than an email.

Choose the topic and timing of your text well, and they provide an immediacy that’s more difficult to ignore than an unopened email languishing low down in an inbox. An approach that can genuinely help to strengthen relationships.

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How to run a successful Christmas mini-session campaign

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What’s the secret to a successful mini-session campaign? It’s not your set, it’s not your props, it’s not even your promotional image.

We spoke to newborn and family portrait photographer, Amy Knowles to find out:

“You need to sell an experience to people.”

“Photographers tend to obsess about the promotional image, the set that they’re using, the props they’re using. For your clients, I don’t think the actual image matters all that much.”
Amy Knowles, Slinky Photography

Amy’s been running her photography studio for thirteen years, specialising in newborns, babies, and families

Christmas mini-sessions have always been part of her business, which now make up about a third of her annual turnover. 

Amy runs her mini-sessions in a very particular way, which has provided her with consistent and reliable results. She now shares her approach with other photographers within her very popular mentoring group.

Read on to discover Amy’s tips for making your mini-sessions a success.

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Light Blue’s guide to The Societies London Photo Convention 2022

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The Societies London Photo Convention is one of the highlights of our calendar and we’re so excited to be back in person for 2022!

We’re looking forward to talking to photographers during the extensive trade show on the Thursday, Friday & Saturday.

There’s a wealth of talks and masterclasses being held during the convention, with topics covering business, workflow, sales and technique. We’ve listed a selection that we think are well worth a visit!

Classes to catch on Wednesday 16th March

9:00 am – 10:00 am Gillian Devine Branding for Business Success and Profit
9:30 am – 11:00 am
Peter Morgan & Ross Grieve From Camera to Client
11:30 am – 1:00 pm Maria Michael Are you your own barrier to success?
11:30 am – 1:00 pm Neil Shearer Personal Projects for Commercial Gain
11:30 am – 1:00 pm Tianna Jarrett-Williams Introduction to Maternity Photography
11:30 am – 1:00 pm
Emma Collins & Alice Chapman The Art of Real Life
2:00 pm – 6:00 pm Elli Cassidy Sassy Sales
2:00 pm – 3:30 pm Magdalena Sienicka Editing boudoir and beauty portraits
2:00 pm – 3:30 pm
Antonina Mamzenko & Diana Hagues The No Posing Guide: How to work with clients to document real family life
4:00 pm – 5:30 pm Sean LeBlanc Composing intimate candid artistry and artwork design

Classes to catch on Thursday 17th March

11:30 am – 1:00 pm Maria Michael Introduction To Pet Photography
11:30 am – 1:00 pm Elli Cassidy Profitable Portraits – Increase Your Product Sales
11:30 am – 1:00 pm Tianna Jarrett-Williams Styling Maternity Photography on A Limited Budget
2:30 pm – 4:00 pm Helen Bartlett The Business of Family Photography
5:00 pm – 6:30 pm Sean LeBlanc How to Create the Ultimate Online Showcase and Studio to WOW Your Clients
5:00 pm – 6:30 pm
Darren & Rhian Whiteley Business of a Newborn Photography Studio
5:00 pm – 6:30 pm Neil Shearer Commercial Sports Portraiture – The Art of the Composite

Classes to catch on Friday 18th March

9:00 am – 1:00 pm Jocelyn Conway Full Newborn Session
9:00 am – 10:30 am Ronan Ryle Fill Your Photography Business All Year Round with Higher Paying Clients
11:30 am – 1:00 pm Gillian Devine The Business of Brand Photography
11:30 am – 1:00 pm Terrie Jones What are the Judges looking for?
2:30 pm – 4:00 pm Gary Hill The Simple Portrait – Nailing the basics for fantastic results
2:30 pm – 4:00 pm Michelle Szpak Mindset for Photographers
4:30 pm – 6:00 pm Paul Wilkinson Mastering In Person Sales

Classes to catch on Saturday 19th March

9:00 am – 10:30 am Annie Armitage Photography for profit? Surely not!
9:00 am – 10:30 am Panikos Hajistilly Designing, Building & Setting up Your Home Studio
11:30 am – 1:00 pm Damian McGillicuddy Business – do I REALLY need to do this, can’t I just take pretty pictures?
2:00 pm – 6:00 pm Sean LeBlanc The Art of Creating Bold and Dramatic Wedding and Portraiture Photography
2:30 pm – 4:00 pm Gary Hill Getting it right in camera – Shooting for workflow
5:00 pm – 6:30 pm Nina Mace How to not just survive but thrive with your photography business

Increase your average sales by nurturing your clients

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Increasing your average sale for every session that you shoot means reaching your business goals more quickly or by relying on a smaller number of clients. Newborn photographer Mhari-Clare of Flutterby Photography shared how she’s seen a 2.4x increase in average sales from her sessions with a few simple steps.

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Filling your diary with quality repeat clients

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We all work hard to find different ways of attracting new clients and bringing in new business, but how much untapped potential is there in the list of clients you’ve worked with before?

We spoke to Brentwood newborn photographer, Kristina Mack about how she was able to use her existing customer list to fill the diary.

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Top Tips for a Professional Photography Email Signature

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When it comes to building your photography business’ brand, it needs to consistent across every touch point with clients and prospects.

From a slick website to a memorable logo and across every possible form of communication, cohesively conveying what your brand stands for is crucial.

But have you given much thought to your photography business’ email signature?

If not, read on for our top tips on how to get it right and why using a professional photography email signature can play its part in both attracting and retaining clients.

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