Light Blue’s guide to The Societies London Photo Convention 2022

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The Societies London Photo Convention is one of the highlights of our calendar and we’re so excited to be back in person for 2022!

We’re looking forward to talking to photographers during the extensive trade show on the Thursday, Friday & Saturday.

There’s a wealth of talks and masterclasses being held during the convention, with topics covering business, workflow, sales and technique. We’ve listed a selection that we think are well worth a visit!

Classes to catch on Wednesday 16th March

9:00 am – 10:00 am Gillian Devine Branding for Business Success and Profit
9:30 am – 11:00 am
Peter Morgan & Ross Grieve From Camera to Client
11:30 am – 1:00 pm Maria Michael Are you your own barrier to success?
11:30 am – 1:00 pm Neil Shearer Personal Projects for Commercial Gain
11:30 am – 1:00 pm Tianna Jarrett-Williams Introduction to Maternity Photography
11:30 am – 1:00 pm
Emma Collins & Alice Chapman The Art of Real Life
2:00 pm – 6:00 pm Elli Cassidy Sassy Sales
2:00 pm – 3:30 pm Magdalena Sienicka Editing boudoir and beauty portraits
2:00 pm – 3:30 pm
Antonina Mamzenko & Diana Hagues The No Posing Guide: How to work with clients to document real family life
4:00 pm – 5:30 pm Sean LeBlanc Composing intimate candid artistry and artwork design

Classes to catch on Thursday 17th March

11:30 am – 1:00 pm Maria Michael Introduction To Pet Photography
11:30 am – 1:00 pm Elli Cassidy Profitable Portraits – Increase Your Product Sales
11:30 am – 1:00 pm Tianna Jarrett-Williams Styling Maternity Photography on A Limited Budget
2:30 pm – 4:00 pm Helen Bartlett The Business of Family Photography
5:00 pm – 6:30 pm Sean LeBlanc How to Create the Ultimate Online Showcase and Studio to WOW Your Clients
5:00 pm – 6:30 pm
Darren & Rhian Whiteley Business of a Newborn Photography Studio
5:00 pm – 6:30 pm Neil Shearer Commercial Sports Portraiture – The Art of the Composite

Classes to catch on Friday 18th March

9:00 am – 1:00 pm Jocelyn Conway Full Newborn Session
9:00 am – 10:30 am Ronan Ryle Fill Your Photography Business All Year Round with Higher Paying Clients
11:30 am – 1:00 pm Gillian Devine The Business of Brand Photography
11:30 am – 1:00 pm Terrie Jones What are the Judges looking for?
2:30 pm – 4:00 pm Gary Hill The Simple Portrait – Nailing the basics for fantastic results
2:30 pm – 4:00 pm Michelle Szpak Mindset for Photographers
4:30 pm – 6:00 pm Paul Wilkinson Mastering In Person Sales

Classes to catch on Saturday 19th March

9:00 am – 10:30 am Annie Armitage Photography for profit? Surely not!
9:00 am – 10:30 am Panikos Hajistilly Designing, Building & Setting up Your Home Studio
11:30 am – 1:00 pm Damian McGillicuddy Business – do I REALLY need to do this, can’t I just take pretty pictures?
2:00 pm – 6:00 pm Sean LeBlanc The Art of Creating Bold and Dramatic Wedding and Portraiture Photography
2:30 pm – 4:00 pm Gary Hill Getting it right in camera – Shooting for workflow
5:00 pm – 6:30 pm Nina Mace How to not just survive but thrive with your photography business

Increase your average sales by nurturing your clients

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Increasing your average sale for every session that you shoot means reaching your business goals more quickly or by relying on a smaller number of clients. Newborn photographer Mhari-Clare of Flutterby Photography shared how she’s seen a 2.4x increase in average sales from her sessions with a few simple steps.

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Filling your diary with quality repeat clients

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We all work hard to find different ways of attracting new clients and bringing in new business, but how much untapped potential is there in the list of clients you’ve worked with before?

We spoke to Brentwood newborn photographer, Kristina Mack about how she was able to use her existing customer list to fill the diary.

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Top Tips for a Professional Photography Email Signature

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When it comes to building your photography business’ brand, it needs to consistent across every touch point with clients and prospects.

From a slick website to a memorable logo and across every possible form of communication, cohesively conveying what your brand stands for is crucial.

But have you given much thought to your photography business’ email signature?

If not, read on for our top tips on how to get it right and why using a professional photography email signature can play its part in both attracting and retaining clients.

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Black Friday deals for photographers

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Get more organised for less this November

Save money on our time-saving software for photographers, making your admin simple so that you can focus on nurturing relationships with your clients and growing a successful business.

Ask an existing Light Blue customer for their referral code (ending _BF21) and get 50% off your first 6 months when buying before the end of November.

The offer includes a 30 day money-back guarantee, which essentially gives you a risk free trial.

There’s not long to claim the offer, so act now to save on your subscription.

Interested in the offer but can’t find a code? Use BF2130 to save 30% off your first six months, instead.

Steps to claim the offer:

Existing customer?

Save on your subscription by sharing your referral code with others.

Set up and customise your referral code via your account page.

Other ways photographers can save this Black Friday

We’ve also assembled a list of some great Black Friday offers and deals available from friends around the industry:

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Questionnaire Tools for Photographers – 5 Online Form and Survey Tools Compared

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As a successful photographer, your busy brain has a lot to juggle. Names, dates, times, locations, style preferences – all the minutiae required to deliver exceptional service.

And with new clients regularly coming on board, you constantly need to update that information with details of the next shoot and the next… 

With so much data to digest, harnessing the power of questionnaire tools for photographers will make the process stress-free and streamlined.

Here we explore a range of online form tools you can use to gather intel from your photography questionnaires. An easy, integrated way to supercharge your systems.

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Managing your editing queue & your client’s expectations

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Keeping clients content while battling through the edit backlog is a challenge. The risk of burnout is real.

Let’s help you to get on top of the workload.

We’ll look at how you can buy yourself some breathing space by automatically managing your client’s expectations, and also get a clearer view of the work in the pipeline so you can prioritise your energy and spot the bottlenecks before they’re a problem.

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Online Contract Signing for Photographers – 8 Tools Compared

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Whatever the industry, signing a contract seals the deal. Professional and transparent, a carefully crafted, comprehensive contract gives clarity and accountability to both you and your clients.

There’s a treasure trove of tech out there to make this part of running your photography business slick and streamlined.

But which online tool should you choose?

Here we explore the world of online contract signing for photographers and compare a range of tools to get the job done as efficiently as possible.

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Light Blue 2021.2 – see your business your way with the new Home screen

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We’re delighted to announce the release of the latest version of our time-saving business software for photographers, which brings some some big improvements to Light Blue’s Home screen. Light Blue is used by a wide range of photography businesses, so in Light Blue 2021.2 we’ve built on our strong customisation options to help you to run your business the way that you want.

The tasks you do every day just got a little faster; you can see at a glance what the day, week, or month ahead holds in store; and you can do all of this while keeping an eye on the bigger picture and your long-term goals.

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