When business is quiet, it’s easy to panic. How long will this last? What am I doing wrong? Should I just give up?
And with panic comes the temptation to take drastic action. Maybe I should slash my prices? Or perhaps I could take on that job that’s not really my thing but would bring in some much-needed cash?
While there are times when this kind of action can help in the short-term, it also runs the risk of hurting your photography business. Both financially and reputationally.
Yes, gut feeling is helpful but using it alongside solid information will help you make better choices. Choices based on considered decision-making to get those client enquiries and bookings back up to speed.
Assess how your business is performing
Step one is to get a clear idea of how your photography business is really doing. Do the figures back up your feelings?
Light Blue can help here thanks to reporting tools which give you a clear overview of year-on-year and month-on-month performance. Keep reading to discover how you can add the “Business performance & opportunities” home screen to your own Light Blue account.
When it comes to client communication, the humble text message can work wonders within your photography business.
Short but mighty, an SMS message wields the power to nurture relationships, boost your reputation and showcase your professionalism. Not bad for a bit of tech first used 30 years ago by a software programmer to wish his colleague Happy Christmas.
Here we explore how embracing the text functionality within your photography business CRM can create tailored, high-touch communication between you and your clients. Building rapport and trust to keep your diary nicely busy.
Why use text messages?
Text messages go direct to your client: to the device in their hand, on their desk or next to them on the sofa. Deliverability success rates are good and, when well-written, they can feel more personal than an email.
Choose the topic and timing of your text well, and they provide an immediacy that’s more difficult to ignore than an unopened email languishing low down in an inbox. An approach that can genuinely help to strengthen relationships.
“Photographers tend to obsess about the promotional image, the set that they’re using, the props they’re using. For your clients, I don’t think the actual image matters all that much.” – Amy Knowles, Slinky Photography
There’s a wealth of talks and masterclasses being held during the convention, with topics covering business, workflow, sales and technique. We’ve listed a selection that we think are well worth a visit!
Increasing your average sale for every session that you shoot means reaching your business goals more quickly or by relying on a smaller number of clients. Newborn photographer Mhari-Clare of Flutterby Photography shared how she’s seen a 2.4x increase in average sales from her sessions with a few simple steps.
2021 has been a rollercoaster year for many of us, but we’ve got a lot to look back on and celebrate. We hope you’re able to take some time to take a look back at and celebrate the positive things from your year, too! It’s certainly been a busy one for us and we want to share a few of the things that we’re particularly proud of.