Filling your diary with quality repeat clients

Reading Time: 8 minutes

We all work hard to find different ways of attracting new clients and bringing in new business, but how much untapped potential is there in the list of clients you’ve worked with before?

We spoke to Brentwood newborn photographer, Kristina Mack about how she was able to use her existing customer list to fill the diary.

Continue reading “Filling your diary with quality repeat clients”

Top Tips for a Professional Photography Email Signature

Reading Time: 5 minutes

When it comes to building your photography business’ brand, it needs to consistent across every touch point with clients and prospects.

From a slick website to a memorable logo and across every possible form of communication, cohesively conveying what your brand stands for is crucial.

But have you given much thought to your photography business’ email signature?

If not, read on for our top tips on how to get it right and why using a professional photography email signature can play its part in both attracting and retaining clients.

Continue reading “Top Tips for a Professional Photography Email Signature”

Black Friday deals for photographers

Reading Time: 6 minutes

Get more organised for less this November

Save money on our time-saving software for photographers, making your admin simple so that you can focus on nurturing relationships with your clients and growing a successful business.

Ask an existing Light Blue customer for their referral code (ending _BF21) and get 50% off your first 6 months when buying before the end of November.

The offer includes a 30 day money-back guarantee, which essentially gives you a risk free trial.

There’s not long to claim the offer, so act now to save on your subscription.

Interested in the offer but can’t find a code? Use BF2130 to save 30% off your first six months, instead.

Steps to claim the offer:

Existing customer?

Save on your subscription by sharing your referral code with others.

Set up and customise your referral code via your account page.

Other ways photographers can save this Black Friday

We’ve also assembled a list of some great Black Friday offers and deals available from friends around the industry:

Continue reading “Black Friday deals for photographers”

Questionnaire Tools for Photographers – 5 Online Form and Survey Tools Compared

Reading Time: 6 minutes

As a successful photographer, your busy brain has a lot to juggle. Names, dates, times, locations, style preferences – all the minutiae required to deliver exceptional service.

And with new clients regularly coming on board, you constantly need to update that information with details of the next shoot and the next… 

With so much data to digest, harnessing the power of questionnaire tools for photographers will make the process stress-free and streamlined.

Here we explore a range of online form tools you can use to gather intel from your photography questionnaires. An easy, integrated way to supercharge your systems.

Continue reading “Questionnaire Tools for Photographers – 5 Online Form and Survey Tools Compared”

Managing your editing queue & your client’s expectations

Reading Time: 6 minutes

Everybody’s playing catch up at the moment. One effect of the pandemic is that the best part of 2 years of wedding work is seemingly being crammed in to a few short months. Keeping clients content while battling through the edit backlog is a challenge. The risk of burnout is real.

Let’s help you to get on top of the workload.

We’ll look at how you can buy yourself some breathing space by automatically managing your client’s expectations, and also get a clearer view of the work in the pipeline so you can prioritise your energy and spot the bottlenecks before they’re a problem.

Continue reading “Managing your editing queue & your client’s expectations”

Online Contract Signing for Photographers – 8 Tools Compared

Reading Time: 10 minutes

Whatever the industry, signing a contract seals the deal. Professional and transparent, a carefully crafted, comprehensive contract gives clarity and accountability to both you and your clients.

There’s a treasure trove of tech out there to make this part of running your photography business slick and streamlined.

But which online tool should you choose?

Here we explore the world of online contract signing for photographers and compare a range of tools to get the job done as efficiently as possible.

Continue reading “Online Contract Signing for Photographers – 8 Tools Compared”

Light Blue 2021.2 – see your business your way with the new Home screen

Reading Time: 6 minutes

We’re delighted to announce the release of the latest version of our time-saving business software for photographers, which brings some some big improvements to Light Blue’s Home screen. Light Blue is used by a wide range of photography businesses, so in Light Blue 2021.2 we’ve built on our strong customisation options to help you to run your business the way that you want.

The tasks you do every day just got a little faster; you can see at a glance what the day, week, or month ahead holds in store; and you can do all of this while keeping an eye on the bigger picture and your long-term goals.

Continue reading “Light Blue 2021.2 – see your business your way with the new Home screen”

A Guide to Questionnaire Templates for Photographers

Reading Time: 9 minutes

Gathering information about your photography clients is crucial to ensuring smooth shoots and relaxed relationships.

The more you know, the better you can tailor communication and select services to suit their unique needs.

But maybe your current system for getting your hands on this important detail is less than efficient. Another admin task to shift your focus away from all the other demands on your time.

Step forward the photography client questionnaire. A simple way to tackle the problem.

Here we explore how introducing templates can help save time, streamline pre- and post-shoot planning, and boost your customer service reputation.

Read on to get ideas and inspiration about using questionnaire templates for photographers.

Continue reading “A Guide to Questionnaire Templates for Photographers”

How to Choose the Best Email Template Tools for Photographers

Reading Time: 6 minutes

As a professional photographer who understands the importance of clear client communication, you may already use a few email templates.

You know the kind: ‘Thanks for getting in touch. I’d be delighted to arrange a chat at a mutually convenient time.’ Or how about: ‘The big day is getting closer! So I thought it would be helpful to confirm a few details.’

But you could feel limited by your current system. Perhaps your set-up is sounding a little too much like a robot stuck in a Groundhog Day of stilted, formulaic replies?

Or maybe you don’t use any templates and spend increasing amounts of time churning out individual emails to clients, saying more or less the same thing?

Here we’re going to explore some of the email template tools available to photographers. And how the very best can deliver a highly personalised, automated and slick experience for both you and your clients.

Continue reading “How to Choose the Best Email Template Tools for Photographers”