Blog

07/03/2022

Light Blue 2022.1 is a major update that introduces an online scheduling tool that allows your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect time, or rely on complicated integrations with third-party tools. Setting up our online scheduling tool […]

14/02/2022

The Societies London Photo Convention is one of the highlights of our calendar and we’re so excited to be back in person for 2022! We’re looking forward to talking to photographers during the extensive trade show on the Thursday, Friday & Saturday. There’s a wealth of talks and masterclasses being held during the convention, with […]

14/02/2022

Increasing your average sale for every session that you shoot means reaching your business goals more quickly or by relying on a smaller number of clients. Newborn photographer Mhari-Clare of Flutterby Photography shared how she’s seen a 2.4x increase in average sales from her sessions with a few simple steps.

17/01/2022

We all work hard to find different ways of attracting new clients and bringing in new business, but how much untapped potential is there in the list of clients you’ve worked with before? We spoke to Brentwood newborn photographer, Kristina Mack about how she was able to use her existing customer list to fill the […]

16/01/2022

When it comes to building your photography business’ brand, it needs to consistent across every touch point with clients and prospects. From a slick website to a memorable logo and across every possible form of communication, cohesively conveying what your brand stands for is crucial. But have you given much thought to your photography business’ […]

20/12/2021

2021 has been a rollercoaster year for many of us, but we’ve got a lot to look back on and celebrate. We hope you’re able to take some time to take a look back at and celebrate the positive things from your year, too! It’s certainly been a busy one for us and we want […]

17/12/2021

We’re still here to help over the festive season, but we’re also going to be taking a bit of a break so won’t be answering emails quite as quickly as normal between Christmas and New Year: We’ll be offering our usual support hours until 5pm UK time on Friday 24th December. There’ll be no email […]

16/12/2021

We’re delighted to let you know that our next major update is in prerelease testing and includes one of our most popular feature requests: an online scheduling tool that allows your clients to book shoots and appointments directly into your diary. You no longer need to send messages back and forth to find the perfect […]

11/10/2021

We’ve just released Light Blue 2021.2.3, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2021.2. It includes the following changes: Added an “Import Custom Translations” button to the “Template Translations” section of the Preferences window, to allow you to import a set of translations that another […]

22/09/2021

We’ve just released Light Blue 2021.2.2, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2021.2. It includes the following changes: Added an Undo command to the Edit menu that can undo changes you’ve made in the field that you’re currently editing. The %ContactFullName% mail-merge tag […]

15/09/2021

We’re entering a bumper season for major OS updates: iOS 15 is due to be released next week, Windows 11 is coming in October, and macOS 12 will probably be arriving in October or November. We’ve been testing the current version of Light Blue with the beta versions of these major OS updates and it […]

27/08/2021

As a successful photographer, your busy brain has a lot to juggle. Names, dates, times, locations, style preferences – all the minutiae required to deliver exceptional service. And with new clients regularly coming on board, you constantly need to update that information with details of the next shoot and the next…  With so much data […]

16/08/2021

Keeping clients content while battling through the edit backlog is a challenge. The risk of burnout is real. Let’s help you to get on top of the workload. We’ll look at how you can buy yourself some breathing space by automatically managing your client’s expectations, and also get a clearer view of the work in […]

05/08/2021

We’ve just released Light Blue 2021.2.1, which is a minor update that adds new features and fixes bugs reported since we launched Light Blue 2021.2. It includes the following changes: Added “Reload Base URL” and “Open in Default Web Browser” commands to web viewer widget options menu. Changed the name of the “Default” Home screen […]

27/07/2021

Light Blue subscribers are given a unique email address, and any emails sent to your unique email address are automatically imported into your Light Blue account. They appear in the Inbox, and from there you can use them to create a new enquiry or link them to an exist shoot or client. This makes it […]

26/07/2021

WordPress e-commerce plugin Sunshine has added a direct link to Light Blue’s API, allowing photographers who are using Sunshine’s online proofing and ordering galleries to have their client orders sent directly to their Light Blue account. The Light Blue API allows our subscribers to send information straight to their Inbox from a variety of sources, […]

23/07/2021

Whatever the industry, signing a contract seals the deal. Professional and transparent, a carefully crafted, comprehensive contract gives clarity and accountability to both you and your clients. There’s a treasure trove of tech out there to make this part of running your photography business slick and streamlined. But which online tool should you choose? Here […]

14/07/2021

We’re delighted to announce the release of the latest version of our time-saving business software for photographers, which brings some some big improvements to Light Blue’s Home screen. Light Blue is used by a wide range of photography businesses, so in Light Blue 2021.2 we’ve built on our strong customisation options to help you to […]

14/07/2021

Welcome to your new Home screen Light Blue’s new Home screen lets you see your business in a completely new way. You can now customise the Home screen by choosing a selection of widgets that give you unique and powerful ways of looking at your business as well as customising the look of Light Blue. […]

28/06/2021

We’re really excited to announce that we’ve given all of our beta testers access to a major update that brings some big improvements to Light Blue’s Home screen. Light Blue’s new Home screen lets you see your business in a completely new way. You can now customise the Home screen by choosing a selection of […]

28/06/2021

Gathering information about your photography clients is crucial to ensuring smooth shoots and relaxed relationships. The more you know, the better you can tailor communication and select services to suit their unique needs. But maybe your current system for getting your hands on this important detail is less than efficient. Another admin task to shift […]

31/05/2021

As a professional photographer who understands the importance of clear client communication, you may already use a few email templates. You know the kind: ‘Thanks for getting in touch. I’d be delighted to arrange a chat at a mutually convenient time.’ Or how about: ‘The big day is getting closer! So I thought it would […]

17/05/2021

To share or not to share. That is the question. Deciding whether to include a full price list on your website has been a long-standing conundrum for photographers. Visit some of your fellow photographers’ websites and you’ll see some take the transparent route: they dedicate a page to detailing precise prices for specific services. Others […]

14/04/2021

Hear the word ‘psychographics’ and what immediately springs to mind? A terrifying shadow slowly creeping across a shower curtain? The crazy swirly pattern on Austin Powers’ wallpaper? Nope, this has nothing to do with movies, horror or otherwise. And everything to do with getting scarily high numbers of enquiries to your photography business. Welcome to […]