Blog

01/03/2021

Light Blue 2021.1 is a major update that improves lots of the features that you use every day, including: Adding a new shoot has been streamlined, with the “New Shoot” window efficiently guiding you through the process. Dealing with contact form and API submissions has been made simpler, and it’s also much easier to use […]

15/02/2021

Ian spent some time chatting with Michelle Szpak recently for her training hub and community for photographers. Below is a little taster of the topics we covered in our chat. It’s near impossible to only market to clients on dates that you can fulfil, so how can you cut down on waste from enquiries that […]

11/01/2021

Brand Identity can seriously improve the success rate of your business efforts across the board, if it’s harnessed correctly. It’s true, photography itself speaks volumes, but your branding will provide prospective clients with an indication of your price point, the experience you offer… and ultimately whether you are the right fit for them or not! […]

05/01/2021

Since March 2020, we’ve been offering to reduce the cost of Light Blue subscriptions by 50% for six months for any of our customers who have been affected by the COVID-19 pandemic and lockdown. That help is still open to anyone who needs it: if you need assistance but haven’t applied for our offer yet, […]

16/12/2020

Although we’re still hard at work here in the Light Blue bunker, we thought we should take some time out to let you know when we’ll be available to help anyone who’s going to be busy over the Christmas and New Year period. We’re here to help over the festive season, but we’re going to […]

25/11/2020

We’ve just released Light Blue 2020.1.4, which adds more new features and some bug fixes. You can update to Light Blue 2020.1.4 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. […]

06/11/2020

Apple is currently beta testing their next big macOS update, macOS Big Sur, and is likely to release it in the next few weeks. Big Sur is one of the biggest updates to macOS in recent years and includes lots of user interface changes as well as big changes to some of the key technologies […]

29/10/2020

We’ve just released Light Blue 2020.1.3, which adds more new features and some bug fixes. You can update to Light Blue 2020.1.3 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. […]

12/10/2020

We’ve just released Light Blue 2020.1.2, which adds more new features and some bug fixes. You can update to Light Blue 2020.1.2 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. […]

06/10/2020

The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Being able to measure the impact that the pandemic has had […]

29/09/2020

The COVID-19 pandemic and lockdowns are continuing to affect professional photographers in many countries. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Since March 2020, we’ve been offering to reduce the cost […]

22/09/2020

Light Blue 2020.1 is a major update that includes big new automation features and a whole load of other improvements. Payment schedules Payment schedules allow you to easily break an invoice down into several smaller payments. That means that you can offer a payment plan to your clients and make it easier for them to […]

22/09/2020

Light Blue 2020.1 is a major update that includes big new features and a whole host of other improvements, including: Payment schedules that allow you to easily break an invoice down into several smaller payments, helping you to make larger sales and get bookings more easily. Automated payment reminders help you to get paid on […]

07/09/2020

This year’s Photography Show has gone virtual, and we’re going to be there on 20 & 21 September for The Photography Show & The Video Show’ Virtual Festival. If you’d like to find out more about how Light Blue can help you to run a successful photography business, come and see us at the show! […]

21/08/2020

We’re really excited to announce that we’re launching a public beta of Light Blue’s latest features. Light Blue 2020.1 is a major update that includes big new features and a whole host of other improvements: Payment schedules allow you to easily break an invoice down into several smaller payments, helping you to make larger sales […]

03/08/2020

What’s the one thing that you would do to make yourself stand out to your clients? Running a successful photography business relies on delivering a great service to your clients in a timely manner. There’s many steps involved in doing that and it’s important to make sure that you know what your process is, including […]

06/07/2020

We speak to wedding and portrait specialist Suzanne Black about how to conduct viewings remotely without losing that crucial personal touch. When it comes to viewing sessions, we’re all familiar with the ideal scenario. You invite clients to your studio at a mutually convenient time, put the kettle on, pop some biscuits on a stylish plate and […]

10/06/2020

We’ve made some small changes to the way that Light Blue’s online invoices and emails work. We’ll be announcing some big new features in the coming weeks but these changes have been made now so that we can start beta testing those other new features. Online invoices Our online invoice receipt emails now include a […]

18/05/2020

We make tools to help photographers to manage & run successful businesses. As a small, independent business ourselves we recognise the challenges that our customers face and we’re keen to help. In March, we offered to reduce the cost of Light Blue subscriptions by 50% for any of our customers who have been affected by […]

05/05/2020

In the first of a series of chats with accomplished photographers, we speak to Scottish Wedding & Portrait Photographer, Suzanne Black about how to successfully but subtly persuade clients to buy an album of images celebrating their big day. What do professional photographers and the world’s biggest music stars have in common? They all like selling albums. […]

21/04/2020

We’re constantly improving Light Blue’s features, even when we’re very busy helping our customers to deal with the effects of the pandemic and lockdown. We’re working on some big new features that we’ll be announcing soon, but we’ve added some new features to Light Blue’s contact forms that have gone live today. The most obvious […]

03/04/2020

Do you find that you’re ending up with more than one enquiry for the same date, and that you aren’t able to fulfil both of those enquiries? As shoots are being rescheduled and postponed as a result of the ongoing pandemic, it’s very likely that you’ll have more than one client interested in booking you […]

01/04/2020

While shoots and projects are being postponed, rescheduled or cancelled, you will find that there’s a need to alter existing financial arrangements with some of your clients. This article covers some of the more common situations you may face for refunding money, cancelling invoices or deferring the date when you’ll be asking for payment. There’s […]

25/03/2020

You might need to reach out to your clients to give them an update on your policy regarding the effects of the coronavirus pandemic. We’ve seen some of these emails that photographers are sending out being reported as spam by the recipients, which can damage your ability to get emails delivered to clients’ inboxes. We’re […]