Business tips

18/07/2022

What’s the secret to a successful mini-session campaign? It’s not your set, it’s not your props, it’s not even your promotional image. We spoke to newborn and family portrait photographer, Amy Knowles to find out: “You need to sell an experience to people.” “Photographers tend to obsess about the promotional image, the set that they’re […]

27/08/2021

As a successful photographer, your busy brain has a lot to juggle. Names, dates, times, locations, style preferences – all the minutiae required to deliver exceptional service. And with new clients regularly coming on board, you constantly need to update that information with details of the next shoot and the next…  With so much data […]

23/07/2021

Whatever the industry, signing a contract seals the deal. Professional and transparent, a carefully crafted, comprehensive contract gives clarity and accountability to both you and your clients. There’s a treasure trove of tech out there to make this part of running your photography business slick and streamlined. But which online tool should you choose? Here […]

28/06/2021

Gathering information about your photography clients is crucial to ensuring smooth shoots and relaxed relationships. The more you know, the better you can tailor communication and select services to suit their unique needs. But maybe your current system for getting your hands on this important detail is less than efficient. Another admin task to shift […]

14/04/2021

Hear the word ‘psychographics’ and what immediately springs to mind? A terrifying shadow slowly creeping across a shower curtain? The crazy swirly pattern on Austin Powers’ wallpaper? Nope, this has nothing to do with movies, horror or otherwise. And everything to do with getting scarily high numbers of enquiries to your photography business. Welcome to […]

15/02/2021

Ian spent some time chatting with Michelle Szpak recently for her training hub and community for photographers. Below is a little taster of the topics we covered in our chat. It’s near impossible to only market to clients on dates that you can fulfil, so how can you cut down on waste from enquiries that […]

11/01/2021

Brand Identity can seriously improve the success rate of your business efforts across the board, if it’s harnessed correctly. It’s true, photography itself speaks volumes, but your branding will provide prospective clients with an indication of your price point, the experience you offer… and ultimately whether you are the right fit for them or not! […]

06/10/2020

The coronavirus pandemic is affecting all of us in a variety of ways. We’re a small company and the whole Light Blue team is either currently or previously a professional photographer, so we understand the difficulties that you are going through at the moment. Being able to measure the impact that the pandemic has had […]

03/08/2020

What’s the one thing that you would do to make yourself stand out to your clients? Running a successful photography business relies on delivering a great service to your clients in a timely manner. There’s many steps involved in doing that and it’s important to make sure that you know what your process is, including […]

06/07/2020

We speak to wedding and portrait specialist Suzanne Black about how to conduct viewings remotely without losing that crucial personal touch. When it comes to viewing sessions, we’re all familiar with the ideal scenario. You invite clients to your studio at a mutually convenient time, put the kettle on, pop some biscuits on a stylish plate and […]

20/02/2020

As a photographer, you understand the importance of using the right tool for the job; the right lens to give you the desired field of view, the right editing preset to give your image the right look, or the right flash modifier to shape your light to fall how you like.  That doesn’t stop with […]

10/02/2020

Martin Cheung is a wedding photographer based in Nottingham & Derby. As well as being a superb wedding photographer he also has 25 years of experience in the IT industry, specialising in networks, firewalls and internet connectivity. With that experience and knowledge, Martin’s kindly provided this guide to help prevent your emails from being marked […]