When it comes to client communication, the humble text message can work wonders within your photography business.
Short but mighty, an SMS message wields the power to nurture relationships, boost your reputation and showcase your professionalism. Not bad for a bit of tech first used 30 years ago by a software programmer to wish his colleague Happy Christmas.
Here we explore how embracing the text functionality within your photography business CRM can create tailored, high-touch communication between you and your clients. Building rapport and trust to keep your diary nicely busy.
Why use text messages?
Text messages go direct to your client: to the device in their hand, on their desk or next to them on the sofa. Deliverability success rates are good and, when well-written, they can feel more personal than an email.
Choose the topic and timing of your text well, and they provide an immediacy that’s more difficult to ignore than an unopened email languishing low down in an inbox. An approach that can genuinely help to strengthen relationships.Continue reading “7 ways photographers can use SMS messaging with Light Blue”