Classes to catch at The Societies’ of Photographers 2020 Convention

We’re really looking forward to attending The Societies’ of Photographers convention again this January. As well as an extensive trade show with exhibits from a wide range of industry suppliers, including Light Blue, there’s also an array of classes presented by industry experts.

Meet Light Blue at the convention trade show

We’ll be on stands 65 & 76 from Thursday 23rd January to Saturday 25th January. Come and meet us to discover how Light Blue can help you to manage and organise your business, saving you time and helping you to focus on the more important things.

Our pick of classes

There’s a lot to take in, so we’ve compiled a list of some classes that we think are worth your consideration:

Merry Christmas from the Light Blue team

Although we’re still hard at work here in the Light Blue bunker this week, we thought we should take some time out to let you know when we’ll be available to help anyone who’s going to be busy over the Christmas and New Year period.

Whether you’re a wedding photographer who’s looking forward to dealing with all of the new enquiries that tend to come in after Christmas, or just someone who’s using Light Blue to maintain their ‘Naughty or Nice’ list, we’re here to help. We’re going to be taking a bit of a break though, so we won’t be answering emails quite as quickly as normal between Christmas and New Year.

  • We’ll be offering our normal email support hours until Monday 23 December.
  • We’ll be offering limited email support on Tuesday 24 December.
  • There’ll be no email support available on the UK holidays of 25 & 26 December.
  • We’ll be offering limited email support 27, 30, and 31 December.
  • There will be no email support available on the bank holiday of Wednesday 1 January.
  • Normal email support will resume on Thursday 2 January.

We’d like to take this opportunity to wish all of our customers a restful and enjoyable Christmas, and best wishes for a successful and prosperous 2020; thank you so much for choosing Light Blue.

Keeping in touch with your customers this Christmas

At this time of year, many photographers are getting in touch with their customers in order to send their season’s greetings. You might be sending everyone a festive newsletter or posting them a Christmas card.  You’ve been adding information to Light Blue throughout the year, and now’s a perfect time to get that information to go to work for you.

Using Light Blue you can find the records of customers who matter the most to you, and then use various tools within Light Blue to send them a festive message.

Querying for records

In an earlier blog post, we wrote in some detail about using the query dialog to dig deep into your data & find records that you were interested in.

You can design a query to find the contacts that you’re interested in reaching – perhaps all of your customers who’ve spent over a certain amount?

When you press Query, Light Blue will display a list of records that fit all the criteria in your query. You can use that information in a number of different ways.

Exporting email addresses to Mail Chimp

If you plan to send out a lot of emails in one big festive mail shot, you could export a spreadsheet of your customers email addresses to upload to an email marketing software like MailChimp. Light Blue is great if you want to email a small number of contacts, but you have to be very careful when you start sending too many emails via your own email account: sending large volumes of mail has the potential to flag you as a spammer, and so we recommend using a dedicated service like MailChimp for this.

Using the results of the query you ran earlier, simply click Records > Export Email Addresses to save a CSV spreadsheet which can be uploaded as part of an email campaign.

Sending Christmas Cards

You may prefer to post your customers a Christmas card. Printing your customer’s addresses onto labels or envelopes en mass is really simple. After performing your query, simply click Print/Send and choose the Labels / Envelopes option to print all of the primary addresses of your main contacts onto labels or envelopes.

Using mail-merge documents to send a personalised letter

If you are posting out a Christmas card, you may want to enclose a personalised letter. This could be a newsletter telling your customers about the past year in your studio or maybe letting them know about upcoming offers in the New Year.

We’ve got a handy tutorial all about using your own word processor software to generate template letters:

There’s also a comprehensive list of all of the mail-merge tags that you can use in Light Blue, which will populate your template documents with information from your records.

Once you have created your template document you will need to select the customers to send it to. Again, using the results of the query you ran earlier, go to Records > Add to found set > Document from Template.

Select the template you created earlier, then save the documents to your desktop ready for printing.

You can choose to add a copy to these records’ Activity panel (but this option can use a lot of disk space if your document template is large).

Do you send your customers a festive message? We’d love to hear how you find Light Blue helps you keep in contact with customers throughout the year.

Light Blue 8.2.5

We’ve just released Light Blue 8.2.5, which adds more new features and some bug fixes.

You can update to Light Blue 8.2.5 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. You can also download the installer for the latest version of Light Blue by logging into your account on our website.

Here’s a list of the changes that we’ve made in this update:

  • Worked around a change in Google’s account authorisation page that could prevent you from authorising Google Calendar publishing on Windows.
  • Changed the character encoding of our CSV data exports from UTF8 to UTF16 to work around a problem where Excel can fail to decode some characters properly when it reads a UTF8 file.
  • Fixed an error message that appeared when you create an email from the Resources panel of the Preferences window.
  • When you accept a contract that includes quotes, Light Blue now only reject other quotes for that shoot that were included in that contract. Previously, it would reject all other quotes for that shoot, even if they weren’t included in the contract.
  • Fixed a problem where mail-merge tags that should contain multiple lines (e.g. %ContactAddress% or %ShootSchedule%) are being displayed on a single line when used in an email.
  • Fixed a problem where the “Check For Updates” command on Windows could display the “you already have the latest version of Light Blue” message twice.