As a photographer, you understand the importance of using the right tool for the job; the right lens to give you the desired field of view, the right editing preset to give your image the right look, or the right flash modifier to shape your light to fall how you like.
That doesn’t stop with your images. Using the right tool also applies to the way that you interact with your clients and prospective clients.
If part of your marketing strategy involves acquiring prospects at expos, shows or events, then you’ll understand that effectively following up with those leads is critical to getting a good return on your investment.
Sadly, no matter how great your work is, it’s rare for those leads to jump at the offer of your services right away and so they require a certain degree of nurture. This is where mass marketing tools come into their element.
Marketing tools like Active Campaign, Mailchimp or SendInBlue can take care of the heavy lifting of keeping in touch with your leads. A cleverly constructed campaign of emails, text messages and social contact can warm those leads up from being vaguely interested to positively excited to book you.
Read on to learn how you can design such a campaign and then bring those toasty-warm leads into Light Blue as clients who are excited to work with you.
Continue reading “Nurturing large numbers of cold leads from events/expos”
