Public beta for new Light Blue features

We’re really excited to announce that we’re launching a public beta of Light Blue’s latest features. Light Blue 2020.1 is a major update that includes big new features and a whole host of other improvements:

  • Payment schedules allow you to easily break an invoice down into several smaller payments, helping you to make larger sales and get bookings more easily.
  • Automated payment reminders help you to get paid on time.
  • Email tracking features that help you to gauge your clients’ engagement.

If you subscribe to Light Blue, we’d be delighted to give you access to these new features before their official release. You’ll be able to use all of its new features while we’re putting the finishing touches in place for the final release.

To find out more about Light Blue 2020.1, get access to the beta, and learn how it can help you to be even more organised, please join us for next week’s beta webinar at 16:00 BST on Tuesday 25 August. Click here to register for the webinar!

Want to join the beta but can’t make it to the webinar? Email support@lightbluesoftware.com and we’ll send the webinar recording to you as soon as it’s available.

Mapping your customer journey

What’s the one thing that you would do to make yourself stand out to your clients?

Running a successful photography business relies on delivering a great service to your clients in a timely manner. There’s many steps involved in doing that and it’s important to make sure that you know what your process is, including any special flourishes that help you to give your clients a great experience.

We spoke to Jennifer Sinclair about the journey she takes her clients on, and how Light Blue helps her to do that.

Jennifer is a specialist newborn baby photographer based near Fareham, Hampshire: “I like to provide an amazing newborn photography experience at a special time in peoples lives. I like to get to know clients and understand what they are looking for in a newborn photo session.”

Jennifer is very passionate about her business and invests time into providing her clients with the best photo experience that she can.

Continue reading “Mapping your customer journey”