Extended assistance for subscribers affected by COVID-19

We make tools to help photographers to manage & run successful businesses. As a small, independent business ourselves we recognise the challenges that our customers face and we’re keen to help.

In March, we offered to reduce the cost of Light Blue subscriptions by 50% for any of our customers who have been affected by the COVID-19 pandemic and lockdown. We’re now in mid-May and it’s clear that we’re not out of the woods yet and that our customers would still benefit from a helping hand. That’s why we’ve taken the decision to extend our financial help on subscriptions for another three months.

If you’ve already had this discount applied to your account then there’s nothing you need to do: you will continue to pay your subscription at the reduced rate for a further three months (i.e. six months in total).

If you need assistance but haven’t applied for our offer yet, you can do so by clicking here to log into your account.

We’re here to help you in other ways, too

Our help and support isn’t just financial. We’re working hard to make sure that our customers are in the best possible shape to bounce back as things start to get back to normal:

  • We’ve published a series of guides to help with some specific challenges that you might be facing right now.
  • We’re continually offering free 1:1 screen sharing sessions to help you to get more out of Light Blue and to be ready to start working with your clients again.
  • On Wednesday this week, we’re holding a special day of screen sharing sessions where you can chat with Tom, Ian, or Dani to get help and advice. Click here to book a meeting!

We want you to be able to carry on using all of Light Blue’s tools to ensure that you make the most of the opportunities that come along, whether that’s nurturing your existing clients with automated messages, helping postponed shoots to reschedule with our online contract signing service, working out which clients you want to market to when things get back to normal, or using our contact forms to handle new enquiries.

We’re here for you.

With love from Tom, Ian, and Dani.

How to Upsell Wedding Albums: Tips from a Pro

In the first of a series of chats with accomplished photographers, we speak to Scottish Wedding & Portrait Photographer, Suzanne Black about how to successfully but subtly persuade clients to buy an album of images celebrating their big day.

What do professional photographers and the world’s biggest music stars have in common?

They all like selling albums.

Terrible jokes aside, a steady income stream from a beautifully curated and printed album will be welcomed by all wedding photographers.

The images will tell the story of an incredible wedding day, a memento for clients to treasure for generations to come. From the nerve-jangling bridal preparations to the joy of the first dance, wedding albums are a truly unique collection of special images.

Some clients will definitely want to order one or a couple. Some may say no thanks and stick to their decision. Others will be unsure and may need to be convinced of their value and charm.

Here we outline Suzanne’s approach to subtly upselling wedding albums to happy couples.

Continue reading “How to Upsell Wedding Albums: Tips from a Pro”