How Jenny Increased Sales and Simplified Her Workflow with Proposals

For many photographers, selling packages, add-ons, and upgrades can feel clunky. It often relies on follow-up emails, phone calls, or trying to revisit the conversation later when the moment has already passed.

For Jenny, a Family, Wedding & Brand Photographer based in Perthshire & Stirling, that’s exactly how things used to work.

Now, with proposals in Light Blue, everything has changed.

“People just tick the boxes”

Jenny offers a range of shoots, from newborn sessions to family photography, pets, and weddings, each with different packages and optional extras.

Before using proposals, she would send a quote and then handle any add-ons manually:

“There would usually be a lot of backwards and forwards via email or phone call.”

Now, everything is built into her proposals.

Clients choose between her core packages (typically a “basic” or “plus” option) and then simply select any extras they’d like.

“People are like, ‘Oh, I’ll just tick that box and tick that box.’ Now people are going for the whole package.”

That small shift has made a big difference.

Selling at the right moment

One of the biggest changes for Jenny has been when clients see her offers.

Previously, she would introduce upgrades later, often after delivering images. Now, everything is presented upfront.

“It’s great to get them upfront… when they’re in the buying mindset.”

This has led to a noticeable increase in uptake, especially for higher-value options.

More upsells, less effort

Jenny has seen a clear increase in sales since using proposals, with an increase of optional add-ons to her packages.

For her newborn sessions in particular, the impact has been significant. She now offers a “Grow With Me” package (a series of shoots across a baby’s first year) directly within the proposal.

“I’ve had a lot more success and had a lot more ‘grow with me’ sessions.”

Because clients can see the full journey from the start, they’re more likely to commit early rather than being asked later.

Passive upselling (that still feels personal)

One of Jenny’s favourite aspects of proposals is how naturally they handle upselling.

Instead of needing to actively pitch upgrades, the options are simply there; clearly presented, easy to understand, and available at the right time.

This creates what Jenny describes as a more comfortable experience for both her and her clients:

“People don’t feel like they’re being pushed… they feel like they can trust it from the get-go.”

A more professional client experience

Beyond sales, proposals have also elevated how Jenny presents her business.

“It looks much more professional.”

She’s added branding, imagery, and a more structured flow; turning what used to be a simple quote into a polished, guided experience.

“It’s a much more nice, tailored, professional package to send somebody.”

For new enquiries, that’s helped build trust and credibility.

Saving time and reducing admin

Before proposals, Jenny often found herself going back and forth with clients to confirm details, add extras, and move bookings forward.

Now, much of that happens automatically.

“There was a lot of back and forth… now it’s definitely freed up time.”

With proposals connected to her workflows, clients move seamlessly from enquiry, to booking, and into the next stage of their experience, without manual input.

“It goes straight into the next stage… rather than me having to manually do that.”

More time for what matters

With less admin and fewer manual steps, Jenny has been able to focus on higher-value work.

“I’m definitely spending more time on my business, more marketing things.”

That includes blogging, refining her services, and exploring new ideas; all things that help her grow.

Consistency without the mental load

Another benefit is simply not having to remember everything.

Before, Jenny might forget to mention certain upgrades or options. Now, they’re always included.

“Now that’s all happening automatically… you don’t need to remember, do you?”

This consistency ensures every client sees the full range of what’s available, without extra effort.

Jenny’s advice: take the time to set it up properly

For photographers who haven’t explored proposals yet, Jenny has one key piece of advice:

“Once you’ve spent the time setting things up; goldmine.”

She recommends taking the time to plan your structure, write your copy carefully, and make full use of the available tools.

If you’d like help creating your own proposals, check out our help articles or book a free 1:1 training call.

A simpler way to sell (and serve your clients)

For Jenny, proposals have transformed both her sales process and her client experience.

From higher conversion rates and more upsells, to less admin and more time to focus on growth, the impact has been clear.

“They do the selling for you… and it just looks so smart.”