Light Blue Success Stories – GWS Photography

GWS Photography keeps clients up to date with the help of Light Blue 7Grahame Smith LMPA is an award winning weddings, portrait, and dog photographer, based in Dunbar, Scotland.

After a lifelong interest in photography, and a short lived career as a trainee aircraft technician in the RAF, Grahame (assisted by his wife Allison) embarked upon the journey into professional photography in the early 1990s. And now (with the ongoing support of Allison and daughter Annie), runs the busy, and incredibly well organised GWS Photography… with a little help from Light Blue!

Having used Light Blue for several years now, it’s become an important part of our ‘always on’ workflow… and the new additions to version 7 have been brilliant for us.

We run quite a tight process for following up enquiries… and the implementation of integrated emails & texts has cut out no shows almost completely.

Using templates for emails & texts, we can keep in touch with clients right up to the last minute, without having to leave Light Blue, and having a ‘paper-trail’ of all parts of a conversation in once place, helps with keeping track of enquiries and bookings too.

So by the time we make our courtesy phone call to a client on the day before the shoot, we know they’ve been sent all the necessary information, and are fully versed in how we operate, and what will happen on the day.

Knowing that a lot of email ends up in people’s spam folders, being able to send a follow up text as part of the workflow to say that we’ve sent the requested information has become an invaluable part of the process with Light Blue 7.

Combined with the existing  features – such as integration with Shootproof – Light Blue provides a really effective business marketing, sales and planning platform.”

Click here to try Light Blue 7 free for 30 days!

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