Light Blue includes powerful email features that you can use to respond to enquiries, stay in touch with your clients, save time, and keep all of your communications together in one place.
When a new enquiry comes in to Light Blue via email or your contact form, you can use an email template to craft the perfect response. Using a template saves you time (because you don’t have to type it out!) and makes sure that you don’t miss out any important information (because you crafted your email template in advance). But Light Blue’s email templates also allow you to personalise your responses, using intelligent mail-merge tags that customise it with your client’s details and always allowing you to add your own touch to the message before you send it to your clients.
When you’re sending an email from Light Blue, we recommend that you send it from your own email account. Using your own email account looks professional and helps your messages to get through to your client. You can add as many email accounts as you like, and if you need a hand with setting them up then we’d be delighted to help.
When a client replies to an email you’ve sent from Light Blue, the reply goes to your email address but it also appears in Light Blue’s Inbox. This makes it really easy to keep track of all of your communications with your client, because you’ll have copies of the emails you’ve sent and your clients replies in one place. This is especially useful if you’ve got more than one person working in your business, because the messages that your team are exchanging with clients aren’t spread out over lots of different systems.
If you receive an entirely new email from a client (e.g. a new enquiry), all you need to do to get it to appear in Light Blue is forward it onto your unique @lightbluecustomermail.com email address. All of our subscribers get one of these special email addresses, and anything that you forward to it will appear in the Inbox. From there, you can turn it into a new enquiry and send a reply using one of your email templates.
Light Blue 8 added lots of email and text messaging enhancements to Light Blue. As well as streamlining existing features, we added powerful automation tools that allow you to schedule messages to be sent to your clients. For example, you can set up automatic reminders that cut down on frustrating no-shows. You could also use an enquiry workflow to automatically send follow-up messages to a prospective client.
We’ll be showing you how to set up and use all of these features in next week’s webinar, and we’ve also produced a series of helpful video tutorials that you can watch at any time.