Proposals

Everything You Need to Book Clients, in One Easy Proposal

Light Blue’s proposals let clients build their own quote by selecting a package and optional add-ons, creating a more interactive booking experience.

This makes it easier to upsell additional products and services while giving clients more flexibility in choosing what’s right for them.

Proposals streamline the quoting and booking process, allowing you to combine contracts, forms, payments, and scheduling into one seamless workflow.

They’re perfect for wedding and commercial photographers and filmmakers, and many other types of photographer and professional creative will appreciate how they can use proposals to showcase their work and sell their services.

Increase sales with add ons and recommended packages

Proposals can showcase a range of packages for your client to choose from – and you can gently guide them towards a particular option by marking it as your recommended package. It’s a simple, subtle way to highlight the option that’s the best fit for most clients.

“By showing a recommended package and offering add-ons, it means that I can push clients towards certain packages in a very gentle way.” – Katie Mitchell

“Without the add ons, clients may not have realised they could upgrade. But it feels a bit more effortless.” – Stephanie Cronin

You can also offer optional add-ons for extra products and services, giving clients the chance to personalise their package or treat themselves to an upgrade. Add-ons appear alongside the main package choices, making it easy for your clients to explore additional options.

With conditional display, you can go a step further by showing or hiding parts of your proposal based on the package your client selects.

For example, if a package includes an album, you can display optional add-ons such as extra album pages, while keeping those hidden for packages that don’t include an album.

This creates a more streamlined, tailored experience that helps clients focus on the products and services that suit them best.

“It’s a much slicker process for my clients and will increase sales as clients can simply click add ons.” – Jenny Beckett

A smoother client experience

Proposals give your clients the freedom to make choices – while Light Blue brings everything together into one seamless, professional booking experience. You can include other powerful features alongside your proposal to create a smooth, joined-up journey:

Scheduling calendar: Let clients book the date and time of their shoot, or schedule a planning call or consultation. Ideal if you like to build relationships and prep before the project begins.
Booking form: Gather all the essential details at just the right time, so you’re fully prepared without the usual back-and-forth.
Contract: Include your terms and conditions and get them signed upfront – no need for separate documents or extra emails.
Booking fee: Secure the session with a fixed fee or a percentage of the total value your client has selected.
Payment schedule: Break larger balances into manageable instalments. Add automatic reminders so your client knows when a payment is due – no chasing required.

“It’s slick and seems quite seamless for our corporate and branding clients. I think it sets us at a different level compared to photographers that our clients have worked with in the past.” – Stephanie Cronin

“Proposals add another level of automation to make things easier for me, and improves the customer experience. Clients are now able to choose and personalise their collections for wedding & portrait sessions much easier & quicker without numerous emails back & forth.” – Michael Love

“The new proposal system has changed how I quote for clients! I can build an entire proposal, quote, contracts and booking fee all in one client contact. It allows me to offer many opportunities to upgrade or cross sell services that were cumbersome or not even possible with the old quotes system. I can separate offers based on natural groupings, giving clients the chance to choose which option is best for them.” – Scot Baston

Showcase your brand with style

A well-presented proposal doesn’t just share pricing – it showcases your brand, your style, and your value. With Light Blue’s proposals, you can keep things clean and simple, or elevate them with beautifully designed content that reflects the high-end, boutique experience you offer.

You can add text, image, and video blocks to bring your proposals to life, and apply custom styling that sits seamlessly on top of your existing client portal branding. It’s an opportunity to go beyond the numbers and create something that really resonates with your clients.

“We can make it almost like a landing page. Proposals can show our visuals and our work, they can share our ethos and give the opportunity to share client testimonials. It just brings a more rounded experience for the clients to see what they’re signing up to” – Stephanie Cronin

“In terms of design, it’s exciting that I’ve got control over the blocks. I have the ability to make things much more customised to my brand and what I’m trying to portray to clients. So visually, it’s much easier for the customer to understand, which ultimately is what we want to make it easy for them to book.” – Suzanne Black

Great for different types of businesses

Whether you’re a wedding photographer, filmmaker, or creative professional, proposals can be tailored to suit your workflow, showcase your services, and help you book more clients with ease.