Light Blue vs Other Photography CRMs: More Flexibility, More Power

Think your CRM does it all? Here’s what you might be missing.

You’ve already seen the benefits of using a CRM.

But if you’re feeling restricted, or like your system isn’t flexible enough for the way you run your photography business, it might be time to take another look.

Other CRMs often look good on the surface, but you might have noticed:

They’re simple, but rigid: you end up adapting to their way of working, not the other way around.
Reporting is limited: making it hard to really know who your best clients are, or how to get more repeat work.
Features exist, but feel shallow: some features look useful at first glance, but are missing the depth to handle real-world scenarios.

Why photographers choose Light Blue

Light Blue has been built and refined with photographers for 15+ years. Here’s how we’re different:

Unmatched flexibility & customisation: Set things up your way, whether you shoot weddings, portraits, newborns, or commercial work.
Powerful reporting: Track your best clients, identify opportunities, and increase your average orders.
Deeper features: From contracts with expiry dates and clause checkboxes to event-specific reminders: we go further than just “ticking the box.”
SMS built in: Automate, schedule, and personalise text messages alongside emails.
Resource & team management: Perfect for multi-shooter studios, multiple spaces, or simply avoiding double bookings.
Scales with you: From a solo photographer to a big studio: no limits on records, shoot types, or brands.
Integrations: An industry-leading Zapier integration allows you to link your Light Blue account to thousands of other apps, and we also have integrations with leading gallery and sales platforms
Proposals: Beautiful, streamlined packages that tie your workflow together: helping you sell more while looking professional.

Switching made easy

Worried about the hassle of moving over? Don’t be. We offer a personal migration service, so you can bring your clients, bookings, and history with you.

Now’s the perfect time to take another look.

👉 Get 40% off your first 6 months when you start a new subscription by [date].
That gives you time to trial, switch, and see how much easier running your business can be with Light Blue.

Trusted by photographers for over 15 years.
Used by businesses of all sizes, from single photographers to multi-studio teams.
Stable, robust, and designed to grow with you.