Using Light Blue to manage multiple brands

We know that a lot of photographers run multiple brands under one business. Maybe you shoot both weddings and newborn photography, or you have a separate website for corporate photography. With Light Blue you can run all these brands in a single account.*

This is really handy for a lot of people because, while they may have different websites and logos for the different types of shoots they are doing, they’re still running one business.

You can run as many different brands as you like with Light Blue. Our custom branding means that you can change the logos, colours, and fonts on the emails, forms, contracts, and online invoices that you send to customers.

Setting up your different brands is really easy. You have probably already set up your main brand already if you are using our online services. Log in to your account on the Light Blue website and select the client portal section. Got to the branding area, then run through each section to choose your fonts, header images, background colours and form styling for each of your brands.

You can also apply your branding to the invoices, quotes, and receipts that you print (or PDF) from Light Blue. As well as your main branding (which you set up in the “Printing” section of the Preferences window), you can use separate branding for any of your shoot types. To do that, go into the “Shoot Types” section of the Preferences window and upload a different background PDF.

*Important point: Light Blue is designed to run a single business, but you can use shoot types with their own branding to essentially split up your income into different categories. One of the big advantages of this approach is that you have a single client database, and everything is nice and simple to manage. However, when it comes to things like the built-in reports, we assume that you’re running a single legal entity (e.g. a single limited company) because that’s what the vast majority of our customers need.