Merry Christmas from the Light Blue team

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Although we’re still hard at work here in the Light Blue bunker this week (19th December), we thought we should take some time out to let you know when we’ll be available to help anyone who’s going to be busy over the Christmas and New Year period.

Whether you’re a wedding photographer who’s looking forward to dealing with all of the new enquiries that tend to come in after Christmas, or just someone who’s using Light Blue to maintain their ‘Naughty or Nice’ list, we’re here to help. We’re going to be taking a bit of a break though, so we won’t be answering emails quite as quickly as normal between Christmas and New Year.

  • We’ll be offering our normal email support hours until Friday 23 December.
  • There’ll be no email support available on the UK holidays of 26 & 27 December.
  • We’ll be offering limited email support 28-30 December.
  • There will be no email support available on the bank holiday of Monday 1 January.
  • Normal email support will resume on Tuesday 3 January.

We’d like to take this opportunity to wish all of our customers a restful and enjoyable Christmas, and best wishes for a successful and prosperous 2016; thank you so much for choosing Light Blue.

Why you should always record enquiries in Light Blue

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Because your photography business is based around shoots, a lot of Light Blue’s features are centred around shoot records, too. Whenever you receive a new enquiry, we’d recommend creating a new shoot record.

Recording enquiries manually doesn’t take a great deal of time, and to start off, you only need to record some basic information:

  • When is the shoot?
  • Who’s your client?
  • How did they hear about you? (which is vitally important when it comes to measuring the effectiveness of your marketing)

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It’s all even easier if you’re using one of Light Blue’s built in forms or one of our fantastic API integrations, because all of this information simply flows into Light Blue’s Inbox.

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Following up on enquiries

Recording all of your enquiries means that you can be reminded to follow each of them up. That doesn’t have to take long, a simple email template and/or SMS message can be sent with just a few clicks and will gently push up the number of converted enquiries through the year.

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Managing the enquiries that don’t book.

Inevitably there will be enquiries that don’t come to fruition. Prospective clients may respond and let you know that they’re not going to make a booking with you, or they may simply not get back in touch with you.

Enquiries that let you know that they’re not going to book can be marked as cancelled right away. Recording a cancel reason can be helpful for reporting later.

Enquiries that have gone stale can be managed in a few ways. There’s a built in quick query in the Shoots view which will show all enquiries that don’t have any outstanding tasks associated to them – presumably by this point you’d added your enquiry workflow and have completed all of the tasks (responding to the enquiry and following it up some time later).

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You may prefer to have a task within your enquiry workflow which reminds you to mark the shoot as cancelled so many days after the enquiry date – it’s a basic way of managing it and you’ll need to remember to disregard and delete that task if the enquiry does get confirmed.

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You could create a more detailed query that shows enquiries for a specific type of shoot that you followed up a few weeks ago and still don’t have any outstanding tasks – it’s reasonable to assume that these enquiries aren’t going anywhere and can now be marked as cancelled.

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“I get a lot of enquiries, why should I bother?”

By recording all of your enquiries in Light Blue, you’re building up a wealth of useful information that can help to guide your future marketing decisions. Even if the enquiry doesn’t lead to a booking, it’s worth having that information so that you can measure the effectiveness of your marketing.

Using custom reports and the list view – which we talked about in this article – you can see which dates are proving most popular, when the peak times for enquiries are, you can compare this years enquiry volume with that of previous years, you can track your enquiry conversion rate and you can also see which of your marketing streams are providing the most enquiries and conversions.

The more information you have about your business, the more you can do with it and the harder you can make it work for you.

Importing purchases from a spreadsheet

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It’s all very well recording your income, but unless you also have your expenditure in the same system then you can’t see how profitable your business is.

The advantage of managing your photography business in Light Blue is that everything linked together. It allows you to quickly & easily run reports on the financial state of your business, something we discussed in more detail in an earlier article.

You may have previously recorded your business’ expenditure in another system, or perhaps you’re using some receipt scanning software that produces a spreadsheet of purchases. Alternatively, you may have recurring expenditure in the form of subscriptions or regular purchases.

We introduced a really handy feature in Light Blue 6 which allows you to create many purchase records in one go by importing from a spreadsheet file (.csv). It’s a huge time saver when you’ve got lots of expenditure records to add at once.

Here’s an example of how to format your CSV file, you’ll notice that each line of the spreadsheet represents a new purchase, with the details about that purchase recorded in separate columns.

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The formatting of dates and numbers is quite important. You must make sure that dates are written as dd/mm/yyyy (separated with slashes and using 4 figures for the year). You don’t need to include the currency symbol for financial amounts, just the number.

Importing this spreadsheet into Light Blue is really straightforward:

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You can choose which fields in Light Blue will correspond to the columns in your CSV file & drag to re-order them:

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Once you click import, Light Blue will create a new purchase record for each of the lines in the CSV file, as well as a payment record for the date that you indicated the purchase was paid for.

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All of your expenditure data is now in one place with just a few clicks. It’s ideal if you’re moving from an old system or have a record of your purchases in another format.

Exporting data from Light Blue

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Throughout this short series of articles, we’ve been covering how to make the most out of the information that you’ve already entered into Light Blue.

There’s a few different ways of finding useful information that’s already in Light Blue, both with Quick Queries and creating your own more specific searches using the Query Dialog. Once you’ve found the data you’re looking for, you can step back and look at the bigger picture using List View.

But there’s even more that you can do to make the most out of the valuable data in Light Blue, and in this article we’ll have a look at exporting information from Light Blue for use with third-party tools.

Finding the information you need

Before you export anything from Light Blue, you’ll need to find the records that you’re interested in. These could be within one of the Quick Queries (the saved searches in each of the main sections in Light Blue), a more detailed search that you’ve performed using the Query Dialog, or the result of one of the Custom Reports you’ve saved.

Simple PDFs

Clicking the Print/Send in the toolbar while you’re using List View allows you to produce a simple PDF of the results of your search. It’s read-only, but that’s still useful for getting a snapshot of your data.

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More flexibility…

There may be occasions when you want to export a specific set of fields from your search, perhaps to import into a spreadsheet in Excel.

Clicking File > Export… opens a dialog similar to the Customise List View dialog we looked at in the last article. Here you can specify which fields of data you’d like to export (and in which order).

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That will produce a CSV file (a simple spreadsheet) of the selected information from the records in your list.

You may be exporting the same information on a regular basis, and want to keep the format consistent. Saving a field set means that you can load the selected fields (and their order) again in the future, so you don’t have to remember which fields you were exporting.

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If you want to send out a large email newsletter to a list of your contacts, using a service like Mail Chimp for example, you can export a list of email addresses at the click of a button. This produces a CSV file which you can upload/import into whichever application you’re using.

Finally, when preparing information for your accountant, there’s a really handy ‘Export Financial Information’ command. Once you’ve specified the period you’d like to cover (last financial year, for example), Light Blue will save a number of CSVs which you can send over to your accountant, without having to spend ages setting anything up!

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Light Blue making your life easier

Because all of your information is in one place, making use of it is really simple. There’s no need to spend ages collating the data, to be copying and pasting things, or doing anything complicated, and because reports & queries pull up your live data, you’re always seeing the most up to date information.

You can use everything you’ve entered into Light Blue to give you an overview of how your business is performing and where you need to focus your efforts so that you can hit your goals!

Light Blue’s List View & Custom Reports

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In this short series of articles, we’ve been covering how to make the most out of the information that you’ve already entered into Light Blue. We’ve previously looked at different ways of finding useful information that’s already in Light Blue, both with Quick Queries and creating your own more specific searches using the Query Dialog.

That data is really useful and can tell you a lot about how your business is doing. In this article we’ll explore how we can step back and look at the bigger picture using List View.

More than just a list of records

When you view the results of a query, you can see all the records that fall into that found set in either Detail View (the default), or List View. List View is a really good way of seeing a big group of records all at once, and the totals and averages that it provides are great for quickly understanding your data.

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When you go into List View, Light Blue will show you a default set of columns, but you can choose to customise this to display the fields that are relevant to you.

For example, you may be interested to see how profitable all your shoots from the previous month were. Having queried for those records, you can now customise the list view (by clicking Window > Customise List View) to show columns of the most relevant information.

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Grouping records together

In List View, you can view the found records as one big list, or you can group them to give you a more helpful view of your data.

For example, it’s really useful to get an idea of how your bookings are doing year on year, so running a query for all of your confirmed or completed shoots in last year, this year and next year is a good starting point.

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While you can sort all of these records by their start date, it can be pretty hard to see where one year ends and another begins, and without totals you’d need to count them up in your head.

Grouping the list view by year means that there’s a clear separation between shoots from one year and another.

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You’ll notice that we’ve now got sub-totals and averages for each group, essentially a list within a list. At a glance we can now easily compare how one year has performed against another.

Grouping records together isn’t limited to just one criteria, either. If you wanted to group your shoots first by year and then by enquiry source, that gives a useful picture of how many shoots you’ve booked for each year and also which types of marketing are proving most effective.

Saving custom reports

There’ll be some cases where you want to run a one-off analysis like this, but plenty of other cases where you might want to keep an eye on a particular set of figures regularly.

Light Blue allows you to save a query and the customised list view as a custom report, so it’s ready with a couple of clicks. It’s a huge time-saver for anyone who’s interested in getting the most out of their data.

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Whenever you want to re-run your report, you’ll find it in the Custom Reports submenu of the Reports menu.

Doing even more with your Light Blue data…

There’s even more that you can do to make the most out of the valuable data in Light Blue, and in the next article we’ll have a look at exporting information from Light Blue for use with third-party tools.

Using the Quick Queries to find useful information in Light Blue
Using the Query dialog to dig deep into your data
Exporting Data from Light Blue for use with third-party tools

Using the Query dialog to dig deep into your data

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This is the second instalment of a short series of articles that will be covering how to make the most out of the information that you’ve already entered into Light Blue. That data can tell you a lot about how your business is doing, and help you to take a step back and look at the bigger picture.

The great thing about using Light Blue is that all of the information that you need for this is in one place. In the first article, we talked about Quick Queries, which are saved searches of your current data. These queries are automatically updated and show all of the relevant records that match each saved search.

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Using the Query dialog to dig deep into your data

Compared to using Quick Queries, Light Blue’s Query dialog allows you to be much more specific about the information that you’re searching for, and construct your own queries. These queries can be as simple or detailed as you like, and all of our Quick Queries were built in the Query dialog and can be loaded into it.

For example, you may be interested in targeting some of your clients for a particular promotion. For example, all of your portrait clients who’ve spent more than £500. You can narrow down the selection of records that the Query dialog returns by adding extra criteria, as you can see in this screenshot.

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Using advanced mode for more detailed queries

 

In most cases, when you’re building a query and want to add extra criteria, you’re adding them to narrow down the selection of records that Light Blue will find for you. In our first example, we started off with all of our portrait shoots, and then narrowed that down by specifying that we were only interested in those portraits shoots that also spent more than £500.

This is an example of what’s know as an “and” search, where you’re looking for records that match all of your criteria. You also have the option of adding more advanced options to your queries, including “or” operators and grouping parts of your query together using brackets.

We’ll go into more detail on these advanced features in a future article, but for now here’s an example of how you could modify our example query to search for portrait shoots that spent more than £500 or wedding shoots that spent more than £1,000.

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Using an existing Quick Query as a starting point for your own custom queries

You may find that our existing Quick Queries are helpful, but that you’d like to refine the search a little more. With the Query dialog, you can load an existing Quick Query to use as a starting point, and then add more criteria to your search.

 

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The “Stale Enquiries” query is shows you all of the unconfirmed shoots that first got in touch more than a month ago, but don’t have any more outstanding tasks.

However, let’s say that you’re only interested in a specific type of shoot you could add that criteria to the query.

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Saving queries saves you time!

Everyone runs their photography business in their own particular way, and that means that the information that’s important to you is likely to be different to whatever’s important to the next photographer. Light Blue allows you to add your own queries to your list of Quick Queries, and therefore makes it easy to keep an eye on whatever’s important to you.

To do that, first build your query in the Query dialog. When you’re happy with it, click the “Save Query” button and give your query a name.

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More detailed analysis…

So far, we’ve talked about using Quick Queries and the Query dialog to find a selection of records. In the next article in the series, we’ll look at how you can use the List View & Custom Reports to analyse data in more detail.

Using the Quick Queries to find useful information in Light Blue
Using List View & Custom Reports to analyse data in more detail
Exporting Data from Light Blue for use with third-party tools

Using Quick Queries to find information in Light Blue

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One of the great advantages of using Light Blue is that all of the information that you need is in one place. That data can tell you a lot about how your business is doing, and help you to take a step back and look at the bigger picture.

That’s where Light Blue’s reporting features are invaluable, allowing you to use everything you’ve entered into it to give you an overview of how your business is performing and where you need to focus your efforts so that you can hit your goals.

You don’t need to spend ages collating the data, there’s no need to be copying and pasting things, formatting spreadsheets or setting up complicated pivot tables in Excel!

Reports & queries pull up your live data, so you’re always seeing the most up to date information. We’ve got a lot of useful reports already in Light Blue, and we’ve taken a quick look at those in this handy tutorial video:

Quickly finding useful information in Light Blue

This is the first in a short series of articles that will be covering how to make the most out of the information that you’ve already entered into Light Blue. We’ll be looking at how to create your own reports, with some specific useful examples, and also discussing when exporting information out of Light Blue may come in handy.

Before that, I’d like to tell you more about Quick Queries which are saved searches of your current data. The queries are automatically updated and show all of the relevant records that match each saved search. In each of the main sections in Light Blue, you’ll notice a column on the left hand side which displays a set of Quick Queries.

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You’ll see a different set of Quick Queries, depending on whether you’re looking at the Shoot screen, Contacts screen, Sales screen or Purchases screen, for example.

Keeping an eye on your outgoings is important for any business, and there’s a load of Quick Queries in the Purchases screen to help you. You can see all of the purchases that have been made within a variety of periods – all of last months purchases or all of the purchases you’ve made this financial year, for example.

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In the Sales screen, you can see a list of all of your invoices that have been sent to customers and should have been paid by now, but are currently marked as unpaid. This is really helpful for seeing all of your overdue invoices in one place and allows you to quickly chase them all up at once. You could send an email to all of those billing contacts, so you’re not spending ages sending them all messages.

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In the Contacts screen, there’s a few Quick Queries that help you to see when you’ve got upcoming birthdays within your customer base. That’s great for sending a simple “happy birthday” message, or planning ahead and suggesting that they book a portrait session.

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Giving you control…

One of the really great things about Light Blue is how flexible and customisable it is, and that’s what I’d like to focus on in this series. It’s possible to create and save your own Quick Queries, which we’ll be talking about in our next post.

Using the Query dialog to dig deep into your data
Using List View & Custom Reports to analyse data in more detail
Exporting Data from Light Blue for use with third-party tools 

Using price lists to save time in Light Blue

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Price lists are one of the many time-saving features built into Light Blue, allowing you to create a list of predefined products & services that can be used to quickly and accurately enter a quote or sale. They save lots of repetitive typing, or copying and pasting from old invoices.

You can find out how to set up a price lists in our video tutorials section.

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Templated, but flexible…

Light Blue is full of features that allow you to set up templates to save time, but those templates are always designed to give you the flexibility you need to treat your clients as individuals. Price lists are no different.

Sometimes, you may have a client who requests a small change to an existing product or service that you offer. Perhaps you’re a wedding photographer, and they’re not interested in the parent albums that are included in the package that they’ve chosen?

The simplest approach is for you to use your price list, but then adjust the description and value of a product once it’s been added to a quote or sale.

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Keeping an eye on profitability

Another handy feature of price lists is being able to include an estimated cost for each item. These costs are used when creating quotes, and allow you to keep a close eye on your estimated profit for the job when setting up a bespoke quote.

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Offering packages

Many photographers sell packages of products and services, and there are a variety of ways of structuring these in your quotes and sales in Light Blue. Again, price lists can help you to set up them up quickly and flexibly.

The simplest and most popular approach is to create a single item in your price list for the package, give it a sensible name, and list the contents of the package in the description field.

However, some photographers prefer to break the package down into separate items. One drawback of this more granular approach is that this could encourage your client to chop and change things a little more than you’d like, or invite them to scale down their package by more than you are comfortable.

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To avoid that, you could create a dedicated “Bespoke package” price list where the unit price of each item is £0, but you’ve still entered the unit costs as accurately as you can. Then, have another item just called “Bespoke Package”, to which you manually add whatever unit price you intend to charge. That way you’ve got a good idea of your material costs before you decide what you plan to charge for the package.

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