Light Blue 8.2.7

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We’ve just released Light Blue 8.2.7, which adds more new features and some bug fixes.

You can update to Light Blue 8.2.7 by using the “Check For Updates” command from within Light Blue. You’ll find that in the Light Blue menu if you’re on a Mac, or in the Help menu if you’re using Windows. You can also download the installer for the latest version of Light Blue by logging into your account on our website.

Here’s a list of the changes that we’ve made in this update:

  • Removed warnings about sending emails via Light Blue’s own email servers, because the Gmail now respects the “Reply To” header in emails. Previously, we encouraged you to use your own email account because Gmail sometimes didn’t respect the “Reply To” header and that could cause client’s replies to your emails to not be sent to you.
  • Google account authentication for our Google Calendar publishing feature is now handled in your default web browser, instead of a browser embedded in Light Blue. This is because Google no longer allow embedded browsers to be used as part of their authentication process. If you’re already using our Google Calendar publishing feature then you won’t notice any difference with this change, but if you’re setting up Google Calendar publishing then you should make sure that all of your computers are using Light Blue 8.2.7 or newer.
  • When printing a contact or shoot record, line breaks are preserved in any notes that you include.
  • Added a UK flat-rate VAT scheme version of our accrual basis tax report.
  • Importing an order from theimagefile no longer creates an unnecessary Purchase record.
  • Fixed a problem on macOS where adding or deleting branding files could fail to “stick” after reloading the preferences window.
  • Fixed a problem where an email template with unusual formatting could sometimes fail to be displayed properly.
  • Fixed a couple of rare crashes that have been reported.

On the road with The Societies of Photographers

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Ian is going to be on the road with The Societies of Photographers, attending their roadshows in Stirlingshire, Tyne & Wear, and North Yorkshire on the 3rd, 4th, and 5th of March.

There’s a free trade show from 09:30, which is a great opportunity to meet a wide range of trade suppliers, including us! If you’d like to find out more about how Light Blue can help you to run a successful photography business, we’d be delighted to see you there.

You can pre-register for any of Roadshows free of charge and they are open to Societies members and non-members alike.

Tuesday 3 March 2020: Stirlingshire, Macdonald Inchyra Hotel, Polmont Falkirk

Wednesday 4 March 2020: Tyne & Wear, Rainton Arena, Houghton le Spring Tyne and Wear

Thursday 5 March 2020: North Yorkshire, York Racecourse, York North Yorkshire

Nurturing large numbers of cold leads from events/expos

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As a photographer, you understand the importance of using the right tool for the job; the right lens to give you the desired field of view, the right editing preset to give your image the right look, or the right flash modifier to shape your light to fall how you like. 

That doesn’t stop with your images. Using the right tool also applies to the way that you interact with your clients and prospective clients.

If part of your marketing strategy involves acquiring prospects at expos, shows or events, then you’ll understand that effectively following up with those leads is critical to getting a good return on your investment.

Sadly, no matter how great your work is, it’s rare for those leads to jump at the offer of your services right away and so they require a certain degree of nurture. This is where mass marketing tools come into their element. 

Marketing tools like Active Campaign, Mailchimp or SendInBlue can take care of the heavy lifting of keeping in touch with your leads. A cleverly constructed campaign of emails, text messages and social contact can warm those leads up from being vaguely interested to positively excited to book you.

Read on to learn how you can design such a campaign and then bring those toasty-warm leads into Light Blue as clients who are excited to work with you.

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How to prevent your emails from being marked as junk

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Martin Cheung is a wedding photographer based in Nottingham & Derby. As well as being a superb wedding photographer he also has 25 years of experience in the IT industry, specialising in networks, firewalls and internet connectivity. With that experience and knowledge, Martin’s kindly provided this guide to help prevent your emails from being marked as junk.

Read on to learn how to keep your messages in your clients inboxes!

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